This thesis explores legitimacy and legitimation strategies for resource acquisition using a life cycle approach in the festival and events context. A review of the extant festival and event’s research, suggests this topic is significantly under-covered. For further theoretical development the thesis reviewed the literatures of resource acquisition, with particular attention to resource dependency theory, and institutional theory, with its sub-topic legitimacy. Using an exploratory qualitative case study method, the researcher investigated eight festivals and analyzed them in terms of their efforts to build legitimacy at different stages of their life cycle. The author confirmed earlier research on sources of legitimacy that include, regulatory, pragmatic, normative, and cognitive types, and that four general strategies, conformance, selection, manipulation, and creation are used to achieve legitimacy from these sources. The data in this thesis also suggests that the stage of the festival’s life cycle serves as an important extension to the literature's previously established process model of resource acquisition and legitimacy, including a legitimacy threshold. The thesis concludes with a summary of the findings, limitations of the study, and by suggesting possibilities for future research.
| Identifer | oai:union.ndltd.org:MANITOBA/oai:mspace.lib.umanitoba.ca:1993/23935 |
| Date | 02 September 2014 |
| Creators | Remillard, David |
| Contributors | Greidanus, Nathan (Business Administration), Bhatnagar, Namita (Marketing) Wu, Zhenyu (Business Administration) Bruno, Silvestre (University of Winnipeg) |
| Source Sets | University of Manitoba Canada |
| Detected Language | English |
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