This study examines the influencing factors of robo-adoption among young adults in Sweden based on the unified theory of acceptance and use of technology (UTAUT). The objectives are also to examine what factors are influential based on the emotional intelligence of young adults and whether or not they possess a financial education. The study is conducted via a survey which was mainly distributed to students in business administration and economics at Linnaeus University during a six-week period. In total, 84 responses were collected, and 78 were used for further analysis via PLS-SEM. The results indicate that the perceived ease of use along with the perceived usefulness were the most influential factors of technology acceptance. The results also suggest that the human aspect of financial advisory is still important, however mitigated by the trust in the robo-advisor. This result was especially evident for individuals with higher emotional intelligence and no financial education. Lastly, the study concludes that the slow adoption rate of robo-advisors in Sweden could be attributable to the lack of capabilities of the robo-advisors on the Swedish market.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-131066 |
| Date | January 2024 |
| Creators | Mahmutovic, Amanda |
| Publisher | Linnéuniversitetet, Institutionen för management (MAN) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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