Research questions: What different factors impact trust in sharing economy platforms and sharing economy service providers? Purpose: The study aims to explore which factors create trust towards the sharing economy platforms and actors providing the service, and mainly the potential relationships between the trust factors Method: The study was conducted with a quantitative approach. A survey was used for data collection. The data gathered from the survey was analyzed using regression to test 7 predefined hypotheses Conclusion: Trust towards the platform is influenced by two main factors, perceived security, and perceived risk. There are four factors of trust influencing the trust towards actors providing the service. These factors are personality-based trust, experience-based trust, cognitive-based trust, and lastly the trust towards the platform where the service provider operates.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mdh-48224 |
| Date | January 2020 |
| Creators | Lindström, Jim, Morshed, AKM Monjur |
| Publisher | Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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