The cheerleader effect refers to the phenomenon that individual faces are experienced to be more attractive when presented in a group than when presented alone. The cause of this is thought to be the way the human brain stores information and summarizes individual faces of the group into an average face which in turn is perceived as more attractive than the individual face would be if examined alone. In this essay the cheerleader effect will be tested on another kind of face, the faces of packaging. In this study the cheerleader effect will be tested on food packaging to see if effect is applicable in the packaging area. The effect is tested through a survey and the result suggest that the cheerleader effec might work on packaging. However, in many cases the opposite seems to be true, packaging presented individually get higher ratings. Because of this I cannot recommend that packaging designers trust the cheerleader effect to improve the experienced attractiveness of their design.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mau-60855 |
| Date | January 2023 |
| Creators | Thorwaldsson, Matilda |
| Publisher | Malmö universitet, Institutionen för konst, kultur och kommunikation (K3) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
Page generated in 0.0074 seconds