Abstract Purpose To test if the decision-making process of customers in a restaurant environment can be influenced by auditory stimulation. Methodology An inductive and deductive approach to a qualitative research method. An experimental design through a focus group and an experiment. Results of the experiment has been statistically tested through a Chi-square-test. It tests the possibility that chance could have been the reason for variations during the experiment and not manipulation. Findings A statistically significant correlation between culturally conditioned music in a restaurant environment and the sales of shrimp baguettes. Theoretical implications Findings of the study confirms the theoretical hypothesis that states the customers decision-making process in a restaurant environment to be influenced by auditory stimulation. Paper type Bachelor thesis, 15 hp Keywords Sensory marketing, sense of hearing, perception
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-13204 |
| Date | January 2011 |
| Creators | Dan, Henriksson, Emma, Johnson, Fredrik, Andersson |
| Publisher | Linnéuniversitetet, Ekonomihögskolan, ELNU, Linnéuniversitetet, Ekonomihögskolan, ELNU, Linnéuniversitetet, Ekonomihögskolan, ELNU |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
Page generated in 0.0026 seconds