The purpose of this paper is to examine how the two Swedish cross-country skiers, Charlotte Kalla and Marcus Hellner are portrayed in the tabloids Aftonbladet and Expressen. The study is based on theories of sports journalism, media- and gender studies. Within these theories there are beliefs that men and women are portrayed differently in sports journalism. Sports journalism is described as a subject where there is a hierarchy in which the man is often framed as dominant in relationship to the woman. This study was made in an attempt to examine whether this was the case in the Swedish tabloid magazines Aftonbladet and Expressens coverage of the winter Olympics. Articles published about Charlotte Kalla and Marcus Hellner in the 2010 Vancouver Olympics, and the Olympic Games in Sochi in 2014 were analyzed by a quantitative content analysis. The two athletes were selected because they during the time of the study were prominent in their sport in which both achieved similar success. The results of the study showed that there were differences in Aftonbladet and Expressen’s media coverage of Charlotte Kalla and Marcus Hellner. Kalla appeared in more numbers of articles than Hellner but she was often described as weak and her physical appearance was often highlighted. Hellner was often described as strong and focused regardless of whether he had failed or was successful.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-87755 |
| Date | January 2014 |
| Creators | Stenvall, Johan |
| Publisher | Umeå universitet, Institutionen för kultur- och medievetenskaper |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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