This study aims to examine the presence of the Swedish news agency SVT Nyheter on the social media platform TikTok. The platform is relatively new and was not originally designed for news but with time more and more news agencies have started to share their content on TikTok. SVT Nyheter has been active on the platform since November 2022. This study examines all of SVT Nyheters posts since their first one on November 18 2022 to November 18 2023. Previous research on TikTok, and specifically news on TikTok, has mainly looked at a numerous amount of news agencies. The research has shown that many of the news agencies adapts to the logic of TikTok and that working with storytelling on TikTok can foster creativity. This study uses a quantitative content analysis to establish what kind of news SVT Nyheter publishes on TikTok, how they work with the logic of TikTok and how their publishing on TikTok has changed over time, from November 2022 to November 2023. The material consists of 571 TikToks posted by SVT Nyheter. To help interpret the findings the study used theories on media logic and social media logic, the agenda-setting theory as well as theories on news values. The result of this research shows that SVT Nyheter mainly publishes soft news and the top subject of their news is “lifestyle” as well as “crime”. Furthermore the study found that SVT Nyheter in many ways adapted to the logic of TikTok in terms of using subtitles and music in a majority of the videos as well as keeping their videos short. Findings that contradict that SVT Nyheter worked in line with the logic of TikTok is that they did not ask related questions to their audience to try and engage comments, likes or shares. Regarding how their publishing has changed over time the study found that they were relatively consistent in number of videos per month and the most common subjects of news were unchanging. However the study showed that the usage of music decreased over the year, as did the number of hard news.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-126989 |
| Date | January 2023 |
| Creators | Johansson, Josefine, Liljedahl, Linnea |
| Publisher | Linnéuniversitetet, Institutionen för medier och journalistik (MJ) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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