In times of war, help and support is provided by NGO:s, and this essay investigates the NGO:s strategies for seeking support in times of war and crisis. Previous research has shown that refugees are portrayed differently in the media depending on their background. It is necessary for NGO:s to write about the affected people, in order to inform about their work carried out on-site to spread knowledge, create credibility and receive support through funding. A complex marketing which alludes to the people in need. Therefore, this analysis looks at how NGOs present themselves and the war situations with the intention of convincing their audience to donate money. With a qualitative rhetorical analysis combined with semiotic tools, the paper analyzes two pages, one about the Syrian war and one about the Ukrainian war found on two of Sweden’s biggest NGO:s, the Red Cross and Doctor Without Borders websites. The analysis shows how refugees from the Ukrainian war were presented as individual beings and personalized, compared to the Syrian war in which refugees were presented in groups with no personal traits. Doctor Without Borders also focused more on their medical action rather than on the actual war.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:oru-100266 |
| Date | January 2022 |
| Creators | Domberg, Märta, Nordström, Shisa |
| Publisher | Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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