The effects of emotion on memory and judgment of televised promotional messages

Description

Thesis (M.A.)--University of Wisconsin--Madison, 1984. / Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 54-62).

Links & Downloads

1. http://catalog.hathitrust.org/api/volumes/oclc/11699082.html

Tags

Television advertising

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/608554428
Date	January 1984
Creators	Friestad, Marian Susan.
Source Sets	OCLC
Language	English
Detected Language	English