In this research, the women ideals, during the 1930s have been studied based on the content of two women's magazines, Hertha and Husmodern. The purpose of the study was to look in to, how the ideals are expressed in each magazine, how the growing nationalism and the society’s social structure are affected by the design of the ideals, and then concluded in a comparison between the results of the magazines content. The study also had a gender perspective and was based on the theories gendersystem and genderorder. Results showed that ideals of beauty, ideals of housewives, motherhood and knowledge as ideals were indicated in the magazines, in different ways; through advertisements, articles and question columns. There was also a clear difference in which ideals the magazines expressed and also how they were expressed. In summary, the study showed that the prevailing societal changes after the First World War contributed to a process of change among Swedish women and they became increasingly aware of their rights and their independence. The study also showed that beauty- and body ideals became important ideals to follow as a Swedish woman.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:kau-88244 |
| Date | January 2022 |
| Creators | Kara, Zilan Leyla |
| Publisher | Karlstads universitet, Institutionen för samhälls- och kulturvetenskap (from 2013) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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