<p>How does a corporation work during the recruitment phase to entice and motivate younger members to work for their organization?</p><p>The aim is to examine in which grade corporations and organizations’ recruitment needs to adapt to encounter Generation Y on the labour market.</p><p>The base in our method is abduction and our research is based on a qualitative<strong> </strong>method. We have fulfilled interviews with corporations such as Scania, Skatteverket, Swedbank and Appelqvist & Ottoson HR AB.</p><p>Corporations need in a sense change their recruitment and emphasis their resources to sell the whole corporation and its image to the young job applicant. The younger members demand a total impression of the corporation to implement an interest and to get motivated to work there. Together with our respondents we have realized that Generation Y has higher demands on their workplace than earlier generations.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:hik-1039 |
| Date | January 2009 |
| Creators | Fridh, Susanna, Nykänen Vestlund, Carolina, Persson, Lovisa |
| Publisher | University of Kalmar, Baltic Business School, University of Kalmar, Baltic Business School, University of Kalmar, Baltic Business School |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, text |
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