Purpose: The aim of this paper has been to examine which approach travel agencies has to the physical store or office that a customer can visit, and if and in which way the place can affect the customer. Method: This paper is done from a qualitative approach. The content is based on interviews done with employees from seven travel agencies on the swedish market. Conclusion: The conclusion shows that tour operators uses the physical room to build confidence, create security and strengthen the relationship between the staff and customer. Through the physical room the tour operators can affect the customer by giving personal contact, added value and the ability to give the customer directions towards their purchase.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:sh-33649 |
| Date | January 2017 |
| Creators | Puric, Monika, Lindberg, Rebecka |
| Publisher | Södertörns högskola, Turismvetenskap, Södertörns högskola, Turismvetenskap |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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