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Spring ikapp omvärlden : en studie om omvärldsbevakning i friskvårdsbranschen / Catch up with the environment : a study about environmental scanning within the subject field health and training

The aim of this thesis is to investigate how small organisations within the subject field health and training work with their environmental scanning. The main questions in this thesis are: How do the organisations work with business intelligence/environmental scanning? What is their environment like and of which parts does it consist? How extensive is their work with business intelligence/ environmental scanning? Which are their main fields of application and how is the work compiled practically? In order to answer these questions we have chosen to use a qualitative method, which in our case consists of two interviews with people in managerial positions within the health and training subject field. The result of the two interviews is presented in a compilation, and it is thereafter discussed and analyzed. We used an existing theoretical model and altered it in order to correspond to the aim of this research.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hb-19959
Date January 2010
CreatorsHedlund, Caroline, Loftman, Linda
PublisherHögskolan i Borås, Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan, Högskolan i Borås, Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan, University of Borås/Swedish School of Library and Information Science (SSLIS)
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess
RelationKandidatuppsats, ; 2010:7

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