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Previous issue date: 2005-12-15 / This work, related to the research area: "Avalia??o Institucional e Gest?o Universit?ria" (Institutional Evaluation and University Management), demonstrates that the political, social and economical transformations from the world globalization process have been urging several business organizations to reflect about recent need for training workers and for keeping them up with a continuous learning process. In this scene regulated by neoliberal laws, the phenomenon named Corporate University (CU) arose - originated in the middle of the past century in the United States - whose mission is to form and develop human resources in business management, promoting the generation, assimilation, diffusion and application of organizational knowledge, through continuous and active learning process, focused in results. The aim of this research is to develop some reflections on the introduction of CU's in Brazil, covering the conflicts in high education in general, the reasons for creation of the modality of corporate education and the alternative role performed by this CU. One of the hypotheses is that these increasing educational environments indicate a particular demand for a new educational model. Moreover, we consider the new modality of education in relation to the traditional universities, approach that discloses, in a certain way, an underlying character of competition, because CU attracts a parcel of "clients" from the specialization or complementary courses offered by the universities, creating new trends with its courses totally directed to the work market. This quiet shock opposes, on a side, the companies, represented by CU's, and on the other side, the universities. Therefore, we inquire: how will traditional University react faced with the requirements and changes as a result of corporate education, completely contradictory to its functions? And we conclude that knowledge spread for CU's does not contemplate the human being in an extensive formation, this is only about one more lucrative strategy of the corporative world, according to which is privileged the term ' university ' instead of ' training center ' (this is really what these CU's seem to be), however knowledge is banalized and conscience about everyone's social role is not stimulated in each worker. / O presente trabalho, inserido na linha de pesquisa: Avalia??o Institucional e Gest?o Universit?ria , demonstra que as transforma??es pol?ticas, sociais e econ?micas intr?nsecas ao processo de globaliza??o mundial t?m impulsionado diversas organiza??es empresariais ? reflex?o sobre a necessidade atual de treinar os trabalhadores e de mant?-los em constante aprendizagem. Nesse cen?rio regido por leis neoliberais, surgiu o fen?meno denominado Universidade Corporativa (UC) - originado na metade do s?culo passado nos Estados Unidos - cuja miss?o ? formar e desenvolver os recursos humanos na gest?o dos neg?cios, promovendo a gera??o, assimila??o, difus?o e aplica??o do conhecimento organizacional, por meio de um processo de aprendizagem ativa e cont?nua, focada nos resultados. O objetivo desta pesquisa ? desenvolver algumas reflex?es sobre a implanta??o das UC s no Brasil, abrangendo os conflitos do ensino superior em geral, os motivos da cria??o da modalidade de ensino corporativo e o papel alternativo que essa UC pode desempenhar. Uma de nossas hip?teses ? que o crescimento desses ambientes educacionais sinaliza a demanda particular de um novo modelo de educa??o. Al?m disso, consideramos a nova modalidade de ensino em rela??o ?s universidades tradicionais, aproxima??o que revela, de certa maneira, um car?ter subjacente de competi??o, dado que a UC chama para si uma parcela de clientes dos cursos de especializa??o ou de aperfei?oamento oferecidos pelas universidades, criando novas tend?ncias com seus cursos totalmente voltados ao mercado de trabalho. Esse embate silencioso contrap?e, de um lado, as empresas, por meio das UC s, e do outro, as universidades. Portanto, indagamos: como a Universidade tradicional ir? reagir diante das exig?ncias e das mudan?as decorrentes do ensino corporativo, completamente contradit?rias ?s suas fun??es? E conclu?mos que o conhecimento disseminado pelas UC s n?o contempla o ser humano em uma forma??o ampla, tratando-se apenas de mais uma estrat?gia lucrativa do mundo corporativo, segundo a qual privilegia-se o termo 'universidade' ao inv?s de 'centro de treinamento' (que ? o que realmente essas UC's parecem ser), por?m banaliza-se o saber, al?m de n?o estimular, em cada trabalhador, a consci?ncia de seu papel na sociedade.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede.bibliotecadigital.puc-campinas.edu.br:tede/658 |
| Date | 15 December 2005 |
| Creators | Silva, Marco Wandercil da |
| Contributors | Balzan, Newton Cesar, Giubilei, Sonia, Lopes, Jairo de Araujo |
| Publisher | Pontif?cia Universidade Cat?lica de Campinas, Programa de P?s-Gradua??o em Educa??o, PUC-Campinas, BR, CCHSA ? Centro de Ci?ncias Humanas e Sociais Aplicadas |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_CAMPINAS, instname:Pontifícia Universidade Católica de Campinas, instacron:PUC_CAMP |
| Rights | info:eu-repo/semantics/openAccess |
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