This study examines the framing of Zelenskyj in Swedish news media in the lights of the 2022 rally effect. Thru qualitative text analysis on three of Sweden’s biggest newspapers the aim was to examine if the Ukrainian rally effect has had an impact on Swedish news media outlet. Furthermore, discuss the effects this might have on Swedish politics and foreign policy making. It does so by using framing theory to examine if Swedish news media have framed Zelenskyj in the same manner as the Ukrainian to see if there are discrepancies between the Ukrainian and Swedish framing. This to better understand if Swedish news frames are affected by external circumstances. The study concludes that there are some discrepancies between the Ukrainian public opinion and the Swedish news media outlet. This comes to light in the period 2020-2021 when the Ukrainian public start to lose faith in the president, the Swedish news media frame him as a successful leader that exceeds expectations. This leads to the conclusion that there is a depiction of the Ukrainian rally effect in Swedish news media outlet, but it was not as obvious as the framing before the war was in a positive manner.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-227498 |
| Date | January 2024 |
| Creators | Widmark, Isak |
| Publisher | Umeå universitet, Statsvetenskapliga institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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