本研究以研究者本人實際創業的P軟體公司之實際戰略轉型案例，從台灣軟體產業、全球嵌入式軟體產業、台灣電資通產業的創新轉型相關政策與產業動態的初級和次級資料，以質化分析，探討下列三面向之問題（價值、資源、體系）：P公司想要轉型進入『嵌入式軟體業』未來營運範疇為何？P公司轉型所能憑藉的資源與能力為何？P公司如何在外界的環境中辨認出正確且有力的策略夥伴？應該如何找到他們？結合的方式為何？
本研究之方法適用夏恩博士的理論『科技創業聖經』，原名為『尋找肥沃田地---為新事業辨識絕佳的機會』（Finding Fertile Ground – Identifying Extraordinary Opportunities for New Ventures）作者夏恩Scott A. Shane結合北美一流企業管理及創新研究學府諸多重量級學者之理論成果及實戰經驗歸納於其十大議題，並於每一議題敷設十分深刻且具穿透力的自我檢核，對於創業者及如本研究者一般的轉型經營者提供極有啟發及值得深思、明辨後做出策略取捨的好問題。本研究之主軸是圍繞著如何以P公司自身轉型情境來回應十大議題進行。
本研究發現是藉由P公司實務與夏恩理論十項議題的對話發掘出P公司轉型實際作法，在價值面向：選擇正確的產業、找出有價值的機會、辨識並滿足實際市場需求、了解顧客採用行為；在資源面向：利用既有公司的弱點、管理智慧財產權、將報酬導向創新；在體系面向：管理科技演變、選擇正確的組織結構、管理風險和不確定性，以夏恩十項重點問題為理論透鏡，檢視P公司實務體會心得，並整理規納到三面向的框架，從而對P公司戰略轉型起到指導性的作用。結論部份，則將研究與實務雙向交流的過程中，在實務上有其效用之處，及理論上獲印證之回饋點，匯整而闡明之。 / This research adopts researcher him self’s real practice in founding the P software company as the case study of strategic transformation. Since P software company transforms herself from the domestic enterprise project field to Taiwan’s hi-tech industry software solution exporting to the worldwide market, such a big change in a short period（within a year）, the research needs to review the environment factors from Taiwan’s SW industry, global embedded SW industry, Taiwan’s ICT industry(IT/Consumer Electronics/Telecom). With P software’s first hand experience and quality research approach, we intend to explore the following questions from 3 dimensions（value/resource/network）: What would be the future operation scope for P company to transform to be? What are the resources and competences which P company can reply upon during her transformation？How P company to identify the correct and powerful strategic partners to boost up her transformation among the outside indutrial environment？How to find them？What would be the best joint alliance model with them？The research approach applies Scott A. Shane’s theory framework－ Finding Fertile Ground – Identifying Extraordinary Opportunities for New Ventures, and we have key findings after a dialog procedure which P Company’s real practices interact to Shane’s 10 initiatives. The result shows the power and change exercised upon P Company’s transformation out of it.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0091932931 |
| Creators | 陳德揚, Chen, Te Yang |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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