在科技發達與經濟循環越來越快速的今日，越來越多人想自行創業，但創立一個新事業是一件看似簡單實則不然的辛苦工作，其理論更是橫跨管理、行銷、研發、財務等不同的領域，如果只憑一股熱情貿然投入，失敗的機率往往高的驚人，因此必須在創立之初以及成立的過程中不斷檢視公司的資源、策略、績效等項目並且隨著環境而改變，其檢視的內容包含三個面向以及行銷的基本要件。 資源面：管理團隊的能力、現金流量策略、董事會或投資者的價值貢獻。策略面：市場規模分析、競爭地位檢視、事業營運模式與市場進入策略。績效面：產品開發時程的控制、取得顧客的能力、通路聯盟的建立。 行銷要件則為檢核以上三面向時使用的基本要素如PEST 環境分析、SWOT 競爭分析，以上這些項目都能影響一個新事業的存活與成長。 本論文以一實際正在進行中的軟體新創事業為個案分析，該公司成立於2005年12月並於2008年7月成功獲得IBM的資金挹注與市場合作，並取得與聯想電腦的合作，成為在2008北京奧運的移動運算服務提供商，以一家僅有18人的公司能獲得的成績而言實屬不易，因而藉此論文提供其他創業者參考。

依經濟部中小企業處的統計報告，我國中小企業數占全國企業之98％以上，所雇用員 工數則佔70％左右，而產值則約佔全國的50％左右。這種以中小企業為重心的產業發 展型態，為我國經濟發展的特性。 本論文的研究目標在探討台灣中小企業比例之高的真正成因，了解創業主創業之背後 動機，以及創業環境、資源結構、政府獎勵與創業動機之間有何相關，以做為進一步 制定創業政策時之參考。 本研究以紐約大學所發展出的全球性“創業家之文化與價值觀”問卷為基本，做為分 析工具樣本採分層抽樣法，來源為台灣北、中、南、東四個區域的中小企業創業主， 資料依據為中華民國青年創業協會七十五年度名單，樣本回收211 份。 由於創業者可能因不滿前職、報酬等負面動機，或發展觀念、實現自我、追求成就等 正面動機，而開創企業，因此不同動機類型的創業者，對於環境影響的知覺強度是否 有所不同，為本研究之重心所在。另外對於個人背景對方創業動機所造成的差異，以 及工作經驗對於環境影響的知覺強度，是否有顯著差異，也是本研究想要了解的重點 。 數量方法使用高等統計軟體SPAA+ ，主要為因素分析、集君分析以及F 檢定和卡方檢 定。

鹽酥達人創業計畫 / Abstract Business Plan of Krispy Master By Shirley Liu “Krispy Master”, unlike a typical restaurant, will provide a unique combination of Taiwanese popcorn chicken, refreshments, ice & drinks at value pricing with a fun and entertaining atmosphere. Krispy Master is the answer to an increasing demand. The public are seeking different experience from fast-food in terms of service and quality, but a better price point than casual dining restaurants. In today's highly competitive environment, it is becoming increasingly more difficult to differentiate one restaurant concept from another. Krispy Master will achieve this by offering new and unique snack meal in the area by clear market positioning of a fashionable, fun, and fast-casual style food outlet. This plan is prepared for the initial launch of this concept. The initial capital from the owners will allow Kripy Master’s direct stores through year one. If business runs successfully, Krispy Master’s first and second store will obtain sufficient cash flow to be independent from year one, and 2nd stage financing from value-added creditors will start for store number expansion and franchise system establishment.

愛幼幼創業計畫

顧問服務公司創業計畫

史畢派司生技外送創業計劃 / Speedpass biotech delivery service is dedicated to transit experimental samples across laboratories. The point-to-point delivery network will decrease the duration of samples to be delivered, therefore the doctors will get the test results faster than the before. The high quality of service will save more time for doctors and then doctors can save more lives.

繼文化知識證書、職業技能證書之後「創業教育」於1989年11月被聯合國教科文組織列為「第三本教育護照」。而1998年10月，聯合國教科文組織在巴黎首次召開的世界高等教育會議，大會宣言—《21世紀的高等教育：展望與行動宣言》中更指出：「為方便畢業生就業，高等教育應關心培養創業技能和主動精神；畢業生不再是求職者，首先將成為職業崗位的創造者。」而台灣身為世界經濟體系的一員，想要擁有更強大的經濟競爭力，更不能忽視培育具高行動力、創新能力之創業者的重要性。 本研究旨在探討如何建構一個適合台灣的創業教育推動機制，並以世界各國推動創業教育做法為借鏡，從有限的教育資源中找出優先投入的方案，以更有效的協助青年提升創業能力。 本論文採層級分析法(AHP)進行研究，從文獻資料中發現創業能力基本要素，以產官學界專家為研究對象，找出影響創業能力關鍵因素優先順序，提出政府制訂創業教育政策時可參考之建議。 經資料分析，獲致重要結論如下： 一、影響青年創業能力提升的關鍵因素共3大構面11項因素。 1、學校教育：課程內容、專業師資、跨國或跨校學習、創業競賽、企業實習。 2、政府組織：專責創業教育單位、創業育成輔導、政策性創業貸款。 3、社會資源：NGO、育成中心、中介組織。 二、經以AHP運算評比排序後發現社會資源構面列三大教育系統的第一優先，顯示專家學者認為就創業面而言社會資源的支援體系優先於政府單位及學校教育。 三、就學校教育構面而言，企業實習因素列為第一優先；政府組織構面則以政策性創業貸款優先；社會資源中育成中心的相對權重值最大。 依據結論，提出以下建議： 一、社會資源面向：營造有利於青年創業的社會氛圍，鼓勵青年提升創業興趣，進而勇於創業，並達到創業型社會的目標。優先考量從社會資源面的鼓勵措施或法規鬆綁，以充裕市場資金及增加專家對創業者的經驗傳承機會。 二、學校教育面向：將“企業實習”列為進修學分，培育與選拔專業師資。並將創業教育往下紮根，普及創業意識。 三、政府組織面向：事權統一的政府執行單位，減少資源重置的活動舉辦，制訂原則性、方向性的創業教育政策。 / The policy options have three alternatives composed of schooling, administration resources and social resources, which are critical factors affecting entrepreneurial ability. Therefore, an entrepreneurial education simulation and evaluation model is presented, which is designed for the assessment of policy options aiming to achieve feasibility in entrepreneurial education. According to the higher education of the 21th century: prospective and action manifesto, to cultivate entrepreneurship skill and active attitude is the main mission for higher education organization. In this research we find the 11 factors, belonging to 3 constructs, influence entrepreneurial education quality. They are program content, disciplined teacher, foreign study or exchange student, entrepreneurial competition, practical training, related authority of entrepreneurship education, guidance of entrepreneurship incubation, NGO, incubation center and intermediate organization. The AHP is applied to determine the elements of entrepreneurship ability. The decision group members have 7 experts, 5 scholars and 5 directors whom to promote the entrepreneurial education has professional opinion. An application of questionnaire acquires viewpoints of the decision group on the promotion of entrepreneurship. In our research, the first priority alternative to promote the entrepreneurship education is social resource, and the second is to popularize incubation center.

全方位服務線上點餐系統創業企劃書 / The dine-out industry has always been a big market in Taiwan, many because of the Taiwan's culture in long working hours and double salary household. On average around 29% of the total population dine out daily, and it was estimated that the total dine-out industry may reach more than NTD $300 billion. In the past the takeout and delivery market has been dominated by lunchbox, which are low pricing and regular level food that is suitable for just a normal meal; in 2008 the largest fast-food chain McDonald had joined in the battle for the delivery market which had reached around NTD $27.7 billion in 2007. Realizing the potential of this market; higher quality restaurants and hotels has joined into this sector, trying to create the culture of takeout and enjoying fine cuisine in your house. But lacking the marketing strategy, takeout percentage has remained low; but it is inevitable that the growing culture of enjoying fine cuisine at your home. DoggyBag is a professional online website that specializing in service of promotion, menu ordering of takeout or delivery for branded restaurants. There is no competition yet in this market; and the dining culture in Taiwan still is mainly enjoying fine cuisine in restaurants. But with the success of Sherpa’s in Shanghai and Seamless Web in United States; together with the partner restaurants, DoggyBag is confident to create a new dining culture in Taiwan. With well trained, polite, and well mannered delivery team; consumers would be able to enjoy fine cuisine delivered to their doorstep. The new dining culture is to expand the idea of having social gatherings and family gathering enjoying fine cuisine in your own home, not enduring long waiting period for seats or the time limit of eating in a restaurant. DoggyBag's main future goal will to expand delivery service through all districts in Taipei starting with NeiHu and XinYi district then expanding to neighboring districts. DoggyBag realize that in order to be successful, the key to success is to provide a simple online ordering process and well execution of food delivery in a timely manner; still keeping the quality of cuisine and warmth through well coordinated delivery and well trained delivery crew. DoggyBag will require start-up funds for the purchase of start-up assets and expenses such as corporate identity, web server, rent, office, warm bags, thermo containers, cash reserve, advertising, and misc expenses. DoggyBag's online users are in three categories. First corporations, organization and schools which would be the main consumers targeted for noon orders. Foreign business personal stationed in Taiwan is also categories as a major segment because the western culture of dining has already high acceptance in takeout and delivery of fine cuisines for social or family gathering. The last category and would be the future main biggest segment is creating the new dining culture in normal household of Taipei. DoggyBag anticipate in reaching NTD 2.7 Million in revenue in the first year and reaching breakeven point during second year of operation as increase delivery orders fully utilizing the delivery team.

近年來，台灣設計產業逐漸在世界嶄露頭角。2011年的「臺北世界設計大展」更是將台灣設計產業推進世界的國際舞臺中，並獲得各界的關注。隨著台灣政府積極的鼓勵及推動，有越來越多的人力及資源逐步投入到該產業中，興起了一波又一波的創業浪潮，形成新一波經濟成長的動力，也成為了目前台灣最重視的軟實力之一。 　　蓬勃的創業故能成為新經濟成長的動力，然，在面對瞬息萬變的環境、有限的資源以及激烈的競爭態勢下，新事業若要生存且嶄露頭角，則有賴於創業家不斷的創新，同時為市場創造新的價值。於此當中，「創業精神」更是創業家賴以生存的先決條件，故，有關「創業精神」的研究逐漸備受重視，相關文獻亦有增加之趨勢。然而，對於該議題之相關研究所涉過於廣泛零散，毫無統一性，且國內以設計產業為主軸作為探討的創業研究廖廖無幾，是故，本研究針對該議題進行系統性的分析，試圖建構出特屬於設計產業的創業精神研究架構，並以此架構進行訪談，共訪談了26家設計公司及30位設計創業家，續而進行資料分析，解析出設計產業相關環境現況之議題，同時釐清設計創業者該如何應對其所帶來之影響，以供後者借鑒之用。

創業往往是從發現、把握和利用某個或某些商業機會開始的,因此,識別創 業機會是創業成功最重要的第一步。本研究希望藉由找出中國大陸不同創業環境 對創業機會的影響,藉以促進創業家對創業機會的把握,如此才能增加創業成功 率並提高地區經濟活力。 本研究先對有關創業環境和創業機會的國內外理論進行研究,通過比較分析 GEM 的環境影響因素模型、Gnyawali & Fogel 的五維度模型以及蔡敦浩和方世杰 的總體環境因素模型,再結合中國國情,發展出「六因素分析框架」來研究創業 環境對創業動機的影響。其中,六因素分別是政策和法律環境、經濟環境、人才 教育環境、文化環境、金融支持環境和其他服務支持環境。 本研究採取深入訪談法,訪談對象選取為中國大陸三個最具典型的創業環 境——北京、溫州和烏魯木齊的四個新創公司。從六個因素出發,本研究將結合 北京、溫州和烏魯木齊四個個案,探究不同的創業環境對識別創業機會的產生、 性質、識別、及其發展的影響。 研究結果有三個主要發現:人才教育好的人才教育環境對創業機會的識別有 促進作用;創業文化濃厚的環境對創業機會的識別過程有促進作用;金融支持充 足的環境有助於創業家識別並發展創業機會。