中小企業一直以來在台灣的經濟體扮演著非常重要的角色，然而，能因應現今詭辯的局勢，並且適時做出對應且能存活超過10年以上的企業，不到中小企業總數的一半。本研究所探討的個案公司位於電機工程顧問業，是以服務導向為主的產業傳統產業，乃根據國家法令而設立，其產品為知識技術。然而近年來政府大型公共工程減少，科技大廠外移，加上其產業的特殊性，開發國際市場困難，使其面臨轉型的相關問題。
對中小企業而言，轉型常常是為因應現實環境人事時地物所提出的方法，而主事者所擬訂的策略不僅決定企業的走向，更是未來存亡的關鍵。【某電機工程顧問公司】為電機工程顧問業中的標竿企業，從民國72年成立至今已28年，本研究的主要目的是利用個案分析以及深度訪談法，針對其轉型發展的歷程進行相關研究，並以策略三構面來分析其轉型策略，以提供建議做為該企業發展之參考。 / SMEs have been playing a very important role in Taiwan's economy, but in the international world of today, SMEs face more challenge than before, the one who can make the right decision and survive over ten years are less than half of the total number of SMEs. The case company of this study is a service-oriented company in Electric Consultants Industry; and their main product is knowledge. In recent years, the government reduces the large public works, the factories move out of Taiwan, and this industry is hard to develop the international market. As all the others SMEs, the companies of this industry also face the challenge of business transformation.
The main purpose of this study is to use case study and in-depth interview to understand the situation of Electric Consultants Industry and the Y Company. And there was an analysis about the transformation activity and transformation strategy of Y Company.
The final chapter of this study includes research conclusions and practical suggestion for Y Company’s reference.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0095362020 |
| Creators | 黃婉婷 |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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