對台灣企業來說，企業社會責任是近年才被重視的一個議題。在過去企業的唯一社會責任就是「增加利潤」。但到了今日，企業在經營上須對所有的利害關係人負責，也就是必需承擔更多的企業社會責任（CSR）。CSR的意涵是從稱為『三重盈餘』（Triple Bottom Line）的經濟、環境、社會等三大構面來展延，企業除了追求股東利潤的極大化外，也應同時兼顧員工、消費者、供應商、社區與環境等利害關係人（stakeholders）的福利。
本研究在研究方法上採的是比較研究法與深度訪談兩種。以標竿企業－美商奇異公司的兩個CSR專案：「企業公民」及「綠色創想」為比較基礎，並以GRI所制訂之G3綱領為比較項目，歸結出台灣企業與國外企業目前在CSR執行上的落差，並透過訪談兩家有正式發佈企業社會責任報告書的台灣廠商：友達、宏碁，找出台灣企業在短期、中期及長期的CSR策略規劃與執行作法。 / Corporate Social Responsibility is focused in Taiwan recent years. Profit is not only the index to evaluate a good company. As a multinational corporation, its strategy, operation, purchase and investment influence the local area. More and more stakeholders request company to reveal non-finance report about aspects of economy, sociality and environment. The transparence becomes important.
It is applied comparative analysis research and in-depth interview to this paper. Compared General Electric’s Citizenship report and Ecomagination report with Acer and AUO’s CSR report and interview, it can be analyzed difference of CSR status and gap in International and Taiwan and then to develop strategic planning and executive way.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0959323151 |
| Creators | 韓佩雯, Han, Pei Wen |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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