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Previous issue date: 2015-01-27 / The aim of this paper is to understand the viral aspect of the social media with respect to language communicative dimension. Viral is a phenomenon that rises due to both expansion of the personal computer s access and the settlement of the cyberspace, which behavioral paradigm is the all-to-all communication. In order to study the viral phenomenon, it is used different social-cognitive approaches which include mainly the Relevance Theory (Sperber & Wilson, 1995) and Memetics (Dawkins, 2001). First, we seek to understand the viral structure, as well as its means of propagation and social transmission. Then, we analyze the impact that the viral has in the accessibility. Finally, we verify the chief pragmatic functions that the viral can exert in virtual dialogues. / Este trabalho tem como objetivo entender o aspecto viral das m?dias sociais com rela??o ? dimens?o comunicativa da l?ngua. Os virais s?o um fen?meno que nasce gra?as ? amplia??o de acesso dos computadores dom?sticos e ao povoamento do ciberespa?o, cujo paradigma comportamental ? a comunica??o todos-todos. Para melhor estudar o fen?meno viral, faz-se uso de diferentes propostas de natureza cognitivo-social, as quais incluem, majoritariamente, a Teoria da Relev?ncia (Sperber & Wilson, 1995) e a Mem?tica (Dawkins, 2001). Primeiramente, buscamos entender a estrutura dos virais, assim como os meios de propaga??o por onde ocorre a transmiss?o social. Em seguida, analisamos o impacto que os virais t?m na acessibilidade. Por fim, verificamos as principais fun??es pragm?ticas que os virais podem exercer em di?logos virtuais.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/2218 |
| Date | 27 January 2015 |
| Creators | Pereira, Paulo de Tarso Irizaga |
| Contributors | Costa, Jorge Campos da |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Letras, PUCRS, BR, Faculdade de Letras |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | 8447345070736321569, 500, 600, -2856882280194242995 |
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