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Previous issue date: 2013-05-21 / This paper presents the results of a study in the field of Business History, which since 1960 has become of great interest to focus on change and evolution of big business. Being family firms the predominant form of business organization in the world, your field of study began to be studied around issues related to succession and professionalization. The research is a case study about the history of the family business Cranston Woodhead & Co., founded by the English in the city of Rio Grande/RS, in 1922. The question addressed in this work was to interpret what mechanisms or strategies were used for the business of shipping agency develop and maintain in a competitive market. And how this family business has benefited from its culture and relationships to settle in Brazil having facilities to articulate a promising business, seize opportunities and survive for four generations in the trade / Esta disserta??o apresenta o resultado de um estudo na ?rea da Hist?ria Empresarial, que, a partir de 1960, tornou-se de grande interesse, com foco nas mudan?as e evolu??o das grandes empresas. Sendo as empresas familiares a forma predominante de organiza??o empresarial no mundo todo, o seu campo de estudos passou a ser estudado em torno de quest?es relacionadas com a sucess?o e profissionaliza??o. A pesquisa trata de um estudo de caso sobre a hist?ria da empresa familiar Cranston Woodhead & Co., fundada por ingleses na cidade de Rio Grande/RS, em 1922. A quest?o abordada neste trabalho foi interpretar que mecanismos ou estrat?gias foram utilizados para o neg?cio de agenciamento mar?timo desenvolver-se e manter-se num mercado competitivo. E como essa empresa familiar foi beneficiada por sua cultura e rela??es para se instalar no Brasil, tendo facilidades em articular um neg?cio promissor, aproveitar oportunidades e sobreviver por quatro gera??es no mercado de com?rcio exterior
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/2467 |
| Date | 21 May 2013 |
| Creators | Pinto, Vera Christina Guedes |
| Contributors | Fay, Cl?udia Musa |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Hist?ria, PUCRS, BR, Faculdade de Filosofia e Ci?ncias Humanas |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | 1740700517806534787, 500, 600, -4398000523014524731 |
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