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Previous issue date: 2016-08-26 / The Science Journalism Health needs to be comprehensive and provide the necessary information for an individual to learn how to achieve full welfare state: physical, psychological and social. Scientific news needs to be didactic, simplified and understandable to all audiences. The health agendas on television, needs to be educational and attractive enough to keep the viewers attentive to the the information disseminated. To understand the strategies used by TV show Bem Estar of the Rede Globo to motivate the public was performed a Content Analysis according to the method of Laurence Bardin. It were analyzed 23 editions of the TV show and 619 interactive posts from the public relating to these editions. In order to understand the personal motivations of viewers, a questionnaire was applied to 13 viewers that interacted with the TV show Bem Estar between August 5 and September 4, 2015, and had been connected to interaction channel of the program by your profile in Facebook social network. In the seeking of elements present in the content of the Program Bem Estar that would have motivated the viewer to attend and participate, it was found that the interaction depends on the second screen to be performed. It has been found that the TV show aims to guide the public about how to stay healthy, and that the themes addressed represent the main motive for mobilizing the audience. / O Jornalismo Cient?fico de Sa?de deve ser abrangente e oferecer as informa??es necess?rias para que um indiv?duo saiba como atingir o completo estado de bem-estar: f?sico, psicol?gico e social. As not?cias cient?ficas precisam ser did?ticas, simplificadas e compreens?veis para todos os p?blicos. As pautas de sa?de, na televis?o, precisam ser educativas e atrativas o suficiente para manter o telespectador atento ?s informa??es veiculadas. Para compreender as estrat?gias utilizadas pelo programa televisivo Bem Estar da Rede Globo para motivar o p?blico, realizou-se uma An?lise de Conte?do de acordo com o m?todo de Laurence Bardin. Foram analisadas 23 edi??es televisivas e 619 mensagens interativas do p?blico, referentes a essas edi??es. Para compreender as motiva??es pessoais dos usu?rios, foi aplicado um question?rio em 13 telespectadores que interagiram com o programa Bem Estar entre 5 de agosto e 4 de setembro de 2015, e haviam se conectado ao canal de intera??o do programa atrav?s de seu perfil na rede social Facebook. Na busca de elementos presentes no conte?do do Programa Bem Estar que motivassem o telespectador a assistir e participar, verificou-se que a intera??o depende da segunda tela para ser efetivada. Constatou-se que o programa pretende orientar o p?blico sobre como se manter saud?vel, e que as tem?ticas abordadas representam o principal motivo para mobiliza??o da audi?ncia.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/6990 |
| Date | 26 August 2016 |
| Creators | Delai, Grayce Claudia |
| Contributors | Dornelles, Beatriz Corr?a Pires |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Comunica??o Social, PUCRS, Brasil, Faculdade de Comunica??o Social |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | -1227240851921518482, 600, 600, 600, 7651647212179642901, -4056021055502874573 |
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