Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2016-10-10T17:27:30Z No. of bitstreams: 1 DIS_GRAYCE_CLAUDIA_DELAI_COMPLETO.pdf: 2797260 bytes, checksum: 791d83463746c97ea5729b0a97743c62 (MD5) / Made available in DSpace on 2016-10-10T17:27:30Z (GMT). No. of bitstreams: 1 DIS_GRAYCE_CLAUDIA_DELAI_COMPLETO.pdf: 2797260 bytes, checksum: 791d83463746c97ea5729b0a97743c62 (MD5) Previous issue date: 2016-08-26 / The Science Journalism Health needs to be comprehensive and provide the necessary information for an individual to learn how to achieve full welfare state: physical, psychological and social. Scientific news needs to be didactic, simplified and understandable to all audiences. The health agendas on television, needs to be educational and attractive enough to keep the viewers attentive to the the information disseminated. To understand the strategies used by TV show Bem Estar of the Rede Globo to motivate the public was performed a Content Analysis according to the method of Laurence Bardin. It were analyzed 23 editions of the TV show and 619 interactive posts from the public relating to these editions. In order to understand the personal motivations of viewers, a questionnaire was applied to 13 viewers that interacted with the TV show Bem Estar between August 5 and September 4, 2015, and had been connected to interaction channel of the program by your profile in Facebook social network. In the seeking of elements present in the content of the Program Bem Estar that would have motivated the viewer to attend and participate, it was found that the interaction depends on the second screen to be performed. It has been found that the TV show aims to guide the public about how to stay healthy, and that the themes addressed represent the main motive for mobilizing the audience. / O Jornalismo Cient?fico de Sa?de deve ser abrangente e oferecer as informa??es necess?rias para que um indiv?duo saiba como atingir o completo estado de bem-estar: f?sico, psicol?gico e social. As not?cias cient?ficas precisam ser did?ticas, simplificadas e compreens?veis para todos os p?blicos. As pautas de sa?de, na televis?o, precisam ser educativas e atrativas o suficiente para manter o telespectador atento ?s informa??es veiculadas. Para compreender as estrat?gias utilizadas pelo programa televisivo Bem Estar da Rede Globo para motivar o p?blico, realizou-se uma An?lise de Conte?do de acordo com o m?todo de Laurence Bardin. Foram analisadas 23 edi??es televisivas e 619 mensagens interativas do p?blico, referentes a essas edi??es. Para compreender as motiva??es pessoais dos usu?rios, foi aplicado um question?rio em 13 telespectadores que interagiram com o programa Bem Estar entre 5 de agosto e 4 de setembro de 2015, e haviam se conectado ao canal de intera??o do programa atrav?s de seu perfil na rede social Facebook. Na busca de elementos presentes no conte?do do Programa Bem Estar que motivassem o telespectador a assistir e participar, verificou-se que a intera??o depende da segunda tela para ser efetivada. Constatou-se que o programa pretende orientar o p?blico sobre como se manter saud?vel, e que as tem?ticas abordadas representam o principal motivo para mobiliza??o da audi?ncia.

Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2016-02-10T12:50:26Z No. of bitstreams: 1 TES_KELLI_DA_ROSA_RIBEIRO_COMPLETO.pdf: 1876095 bytes, checksum: 6811580d51baea6da6b170acae510b19 (MD5) / Made available in DSpace on 2016-02-10T12:50:26Z (GMT). No. of bitstreams: 1 TES_KELLI_DA_ROSA_RIBEIRO_COMPLETO.pdf: 1876095 bytes, checksum: 6811580d51baea6da6b170acae510b19 (MD5) Previous issue date: 2015-12-22 / Conselho Nacional de Pesquisa e Desenvolvimento Cient?fico e Tecnol?gico - CNPq / Taking into consideration the major circulation of different religious discourses in televised media, especially in Neo-Pentecostal discourses that interact in a context of competitive faith, producing various meanings, in this dissertation, we carry out an investigation from the enunciative and dialogic perspective of language regarding the televised discourse in the program Show da f? ("Show of faith"), from the International Church of the Grace of God, broadcast by Bandeirantes TV. As a general objective, we intend to analyze the relation of tensions between the social voices established in the bivocalization process of the word of the other in the religious discourse of the Show da f? program, focused on the verbal and non-verbal, value and socio-historical aspects involved in the process. In terms of specific objectives, we intend: i) to verify how the (verbal and non-verbal) ideological signs mobilized in the Neo-Pentecostal televised discourse reflect and refract meanings in the bivocalization process of the word of the other in the bible preaching passage, in the testimony of the faithful and in the advertising discourse selling evangelical products, focused on the possible borders between the discourse of the speaker and the discourse that he bivocalizes; ii) to observe various voices that emerge in the tension with the voices in the bivocal discourse, focusing on the relations between faith, consumption, commerce and market in this day and age which come into play in the discourse of televised worship; iii) to examine the direction of the bivocal and plurivocal discourses present in the worship in relation to the listener, in order to observe how this direction creates meanings in discourse; iv) to analyze the way in which the propaganda/advertising discourse emerges not only in the sales discourse in the commercials of evangelical products during worship, but also in the discourse of preaching the biblical word and in the testimony of the faithful, focusing on the aspects of consumption and commerce of faith that emerge in these discourses. To achieve these objectives, we appeal to the philosophical and linguistic ideas of the dialogic theory of discourse, developed by Mikhail Bakhtin and his Circle, as a central theoretical foundation. The theoretical reflections of the circle enable the enunciative-discourse study of the operation of the ideological signs engendered in the bivocal discourses of the televised worship program Show da f?, keeping in mind the specifics of each one of the discourse appeals that compose it: Preaching the biblical word, Testimony of the faithful and Evangelical product commercials. Moreover, in order to observe the way in which the propaganda/advertising discourse is established in the bivocal discourses, considering their spheres of production, circulation and reception, we establish a dialogue with other authors such as Dany-Robert Dufour, Ant?nio Pierucci, Ricardo Mariano and Patrick Charaudeau. These authors respectively discuss consumption in post-modern society, the religious sphere in the Brazilian context, and finally, the media sphere, especially television, and their intrinsic relations with the various developments of the propaganda discourse. Two Show da f? programs were chosen for analysis, broadcast in 2012 and 2013. We analyze each program individually, according to the three trends of bivocal discourse: single-oriented bivocal discourse, multiply oriented bivocal discourses and active bivocal discourses. Moreover, we take into account, in the individual analysis of the worship programs, four theoretical-methodological principles: the verbal and non-verbal ideological signs involved in this bivocal process, the social voices that emerge in the process and tensely interact, the directions towards the other, to the speaker of the Show da f? and the ways in which the propaganda discourse appears in the recurring discourses that compose the Show da f?. In fact, we aim in this study to raise reflections regarding the tension of social voices, the plurivocality, established in the transmission processes of the word of others, which we call bivocal processes in televised worship. Show da f?. This tension allows for a glimpse of the very complex relations that involve the Neo-Pentecostal religious discourse in its sphere of origin, the religious sphere, as well as the media sphere, in which there is fast propagation, calling upon a large mass of subjects. We perceived that the question lies in the post-modern relations between faith and consumption, creating effects of advertising meanings in a religious-media discourse that promises unlimited blessings to the faithful, as long as they accept their prophetic-advertising word. / Levando em considera??o a grande circula??o de diferentes discursos religiosos na m?dia televisiva, especialmente de discursos neopentecostais que se cruzam num contexto de concorr?ncia da f?, produzindo variados sentidos, nesta tese, realizamos uma investiga??o sob o ponto de vista enunciativo e dial?gico da linguagem a respeito do discurso televisivo do programa Show da f?, da Igreja Internacional da Gra?a de Deus, veiculado na TV Bandeirantes. Como objetivo geral, pretendemos analisar a rela??o de tens?o entre vozes sociais instaurada no processo de bivocaliza??o da palavra do outro no discurso religioso do programa Show da f?, atentando para os aspectos verbais e n?o verbais, valorativos e s?cio-hist?ricos envolvidos no processo. Como objetivos espec?ficos pretendemos: i) Verificar como os signos ideol?gicos (verbais e n?o verbais) mobilizados no discurso televisivo neopentecostal refletem e refratam sentidos no processo de bivocaliza??o da palavra do outro na prega??o da palavra b?blica, no testemunho do fiel e no discurso publicit?rio de venda de produtos evang?licos, focalizando-se poss?veis demarca??es de fronteiras entre o discurso do locutor e o discurso que ele bivocaliza; ii) Observar diversas vozes que emergem em tens?o com vozes do discurso bivocal, contemplando-se as rela??es entre f?, consumo, com?rcio e mercado na contemporaneidade que entram em jogo no discurso do culto televisivo; iii) Examinar o direcionamento dos discursos bivocais e plurivocais presentes no culto em rela??o ao interlocutor, de modo a observar como esse direcionamento cria sentidos no discurso; iv) Analisar de que forma o discurso propagandista/publicit?rio aparece n?o s? no discurso de venda no An?ncio de produtos evang?licos no culto, mas tamb?m no discurso da Prega??o da palavra b?blica e no Testemunho do fiel, destacando-se os aspectos de consumo e com?rcio da f? que emergem nesses discursos. Para atingir tais objetivos, recorremos ?s ideias filos?ficas e lingu?sticas da teoria dial?gica do discurso, desenvolvida por Mikhail Bakhtin e seu C?rculo, como embasamento te?rico central. As reflex?es te?ricas do C?rculo possibilitam o estudo enunciativo-discursivo do funcionamento dos signos ideol?gicos engendrados nos discursos bivocais do culto televisivo Show da f?, tendo em vista as especificidades de cada uma das articula??es composicionais que o comp?em: Prega??o da palavra b?blica, Testemunho do fiel e An?ncio de produtos evang?licos. Al?m disso, a fim de observarmos de que forma o discurso propagandista/publicit?rio se instaura nos discursos bivocais, considerando suas esferas de produ??o, circula??o e recep??o, estabelecemos um di?logo com outros autores como Dany-Robert Dufour, Ant?nio Pierucci, Ricardo Mariano e Patrick Charaudeau. Tais autores discutem, respectivamente, a respeito do consumo na sociedade p?s-moderna, da esfera religiosa no cen?rio brasileiro, por fim, da esfera midi?tica, sobretudo a televisiva, e suas rela??es intr?nsecas com os diversos desdobramentos do discurso propagandista. Foram selecionados, para an?lise, dois programas Show da f?, veiculados em 2012 e 2013. Analisamos cada programa individualmente, segundo as tr?s tend?ncias de discursos bivocais: discurso bivocal de orienta??o ?nica, discurso bivocal de orienta??o v?ria e discurso bivocal de tipo ativo. Al?m disso, levamos em conta, nessa an?lise individual dos cultos, quatro princ?pios te?rico-metodol?gicos: os signos ideol?gicos verbais e n?o verbais envolvidos no processo bivocal, as vozes sociais que emergem no processo e que se entrecruzam tensamente, os direcionamentos ao outro, ao interlocutor do Show da f? e os modos de aparecimento do discurso propagandista nos discursos recorrentes que comp?em o Show da f?. Com efeito, buscamos neste trabalho levantar reflex?es a respeito da tens?o de vozes sociais, a plurivocalidade, instaurada nos processos de transmiss?o da palavra alheia, o que chamamos de processos bivocais no culto televisivo Show da f?. Essa tens?o deixa entrever rela??es bastante complexas que envolvem o discurso religioso neopentecostal tanto na sua esfera de origem, a esfera religiosa, quanto na esfera midi?tica, na qual tem propaga??o r?pida, interpelando uma grande massa de sujeitos. Pudemos perceber que a interpela??o acontece baseada nas rela??es p?s-modernas entre f? e consumo, criando efeitos de sentidos propagandistas num discurso religioso-midi?tico que promete b?n??os ilimitadas aos fi?is, desde que aceitem seu dizer prof?tico-publicit?rio.

Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2015-04-24T13:52:48Z No. of bitstreams: 1 467619 - Texto Completo.pdf: 21127486 bytes, checksum: a4972581375e0a51bbf9bbc33afbdb3c (MD5) / Made available in DSpace on 2015-04-24T13:52:48Z (GMT). No. of bitstreams: 1 467619 - Texto Completo.pdf: 21127486 bytes, checksum: a4972581375e0a51bbf9bbc33afbdb3c (MD5) Previous issue date: 2015-03-23 / This dissertation has as its theme the specialized journalism in the Brazilian broadcast television. The overall objective is to research the strategies of the Globo Rural Di?rio (GRD) to meet and attract the audience of the family farming, understood by us as the preferencial audience of this program. Adopted as the research focus the program in Rede Globo, which for 14 years has led information to the farmers, having the part of the corpus of this study, the investigation from the systematic content analysis by Bardin (2011). The theoretical framework that defines and contextualizes the family farming is grounded by the authors such as Ploeg (2008) and Silva (2002). The ideas of participatory and dialogic communication model of Bordenave (2011) and Freire (1977), precursors in the study of the rural communication, help to understand the relationship of media and the countryside. From the news presented in the program, this study concludes that the GRD maintained a close relationship with family farmers through the selection of newswhortiness, as well as addressing operators who were loyal to the public, although it often was represented in a stereotyped way. In the theoretical framework of this study were also used the concepts of Wolton (1996), Bucci (2004), Erbolato (1981), Ferr?s (1998), Souza (2004), Gomes (2011), Marcondes Filho (2009), Alsina (2009), Traquina (2008) and Wolf (2012). / Esta disserta??o tem como tema o jornalismo especializado na televis?o aberta brasileira. O objetivo geral ? pesquisar as estrat?gias do Globo Rural Di?rio (GRD) para atender e atrair a audi?ncia da agricultura familiar, entendida por n?s como sendo o p?blico preferencial desse programa. Adotada como objeto de pesquisa a atra??o da Rede Globo, que durante 14 anos levou informa??es ao homem do campo, integra o corpus deste estudo, investigado a partir da an?lise de conte?do sistematizada por Bardin (2011). O referencial te?rico, que conceitua e contextualiza a agricultura familiar, ? fundamentado por autores como Ploeg (2008) e Silva (2002). As ideias do modelo comunicacional participativo e dial?gico de Bordenave (2011) e Freire (1977), precursores no estudo da comunica??o rural, ajudam a compreender as rela??es das m?dias e o meio rural. A partir das informa??es jornal?sticas apresentadas no programa, fica evidente a rela??o de proximidade do GRD com os agricultores familiares atrav?s da sele??o dos valores-not?cia, bem como dos operadores de endere?amento que fidelizavam o p?blico, ainda que muitas vezes fosse representado de forma estereotipada. Na fundamenta??o te?rica deste estudo foram utilizados ainda os conceitos de Wolton (1996), Bucci (2004), Erbolato (1981), Ferr?s (1998), Souza (2004), Gomes (2011), Marcondes Filho (2009), Alsina (2009), Traquina (2008) e Wolf (2012).