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Previous issue date: 2017-03-29 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / This dissertation studies the Brazilian audiovisual marketplace between 2012 and
2015 based on the relationship between different modes of production and
distribution of domestic films. The main focus is on the production process behind the
film Castanha (Davi Pretto, Rio Grande do Sul, 2014), analyzing each phase of
production by comparing it to another contemporary film with different characteristics,
such as the director's experience, budget size, screenplay development, and its
regional location within Brazil. The references follow the guidelines of the triad
method (BARONE, 2009), which defines the audiovisual field through its three main
activities: production, distribution and exhibition. The analysis is constructed through
the perspective of the cinematic fact (COHEN-S?AT, 1946; METZ, 1980),
considering aspects related to what happened before, during and after the film and
its encounter with the public. The main objective is to look at certain production
aspects of Castanha in comparison to the production of the film Reaching for the
moon (Bruno Barreto, Rio de Janeiro, 2013), its distribution in comparison to Rat
Fever (Cl?udio Assis, Pernambuco, 2012), and its exhibition in comparison to the
path taken by The second mother (Anna Muylaert, S?o Paulo, 2015), and through
this analysis noting asymmetries and similarities in the production and distribution of
recent domestic feature films. Based on data made available by Ancine and Filme B,
it is possible to look beyond the market figures, questioning the validity of box office
rankings as the only parameter for measuring a film?s success. This study considers
concepts that vary from Chris Anderson?s long tail to the Latin American scenario of
Canclini and Mart?n-Barbero, including studies of the Brazilian marketplace by
Butcher, Gatti, Chalupe, R?gio, as well as Barone. Finally, this dissertation offers
elements that contribute to the discussion around the exhibition paths taken by
Brazilian films with niche qualities, both in traditional movie theaters and outside of
them. / Esta disserta??o estuda o mercado audiovisual brasileiro de 2012 a 2015, a partir de
rela??es estabelecidas entre diferentes formas de realiza??o e circula??o de filmes
nacionais. Tomando como objeto principal o processo para realiza??o da obra
Castanha (Davi Pretto, RS, 2014), a proposta ? analisar cada uma de suas fases ao
lado de outro filme contempor?neo, por?m com caracter?sticas origin?rias diversas
tais como experi?ncia do diretor, dimens?o do or?amento, constru??o do roteiro e
localiza??o regional no Brasil. As refer?ncias seguem diretrizes a partir do m?todo
da tr?ade (BARONE, 2009), que define o ambiente audiovisual atrav?s de suas
principais atividades: produ??o, distribui??o e exibi??o. A constru??o da an?lise
ocorre a partir da perspectiva do fato cinematogr?fico (COHEN-S?AT, 1946; METZ,
1980), observando aspectos relacionados ao que acontece antes, durante e depois
do filme, de seu encontro com o p?blico. O objetivo principal ? observar elementos
da produ??o de Castanha junto ? produ??o do filme Flores raras (Bruno Barreto, RJ,
2013), seu trabalho de distribui??o junto ao de Febre do rato (Cl?udio Assis, PE,
2012), e sua exibi??o alinhada ao percurso realizado por Que horas ela volta? (Anna
Muylaert, SP, 2015), e desta an?lise perceber assimetrias e semelhan?as na
realiza??o e circula??o de longas-metragens nacionais recentes. Com base em
dados fornecidos atrav?s da Ancine e Filme B, ? poss?vel lan?ar um olhar al?m dos
n?meros do mercado, questionando a validade dos rankings de bilheteria como
?nico par?metro para verificar o sucesso de um filme. O trabalho traz conceitos de
autores que variam da cauda longa de Chris Anderson ? realidade latino-americana
de Canclini e Mart?n-Barbero, passando pelos estudos do mercado brasileiro a partir
de Butcher, Gatti, Chalupe, R?gio, al?m do pr?prio Barone. Por fim, esta disserta??o
traz elementos que contribuem para a discuss?o sobre a trajet?ria dos filmes
brasileiros com vi?s de nicho, tanto nas tradicionais salas de cinema como al?m
destas telas.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/7444 |
| Date | 29 March 2017 |
| Creators | Reque, Cristiane Scheffer |
| Contributors | Gerbase, Carlos |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Comunica??o Social, PUCRS, Brasil, Faculdade de Comunica??o Social |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | -1227240851921518482, 600, 600, 600, 600, 7651647212179642901, -4056021055502874573, 2075167498588264571 |
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