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Previous issue date: 2017-03-28 / The objective of this study is to map and identify the changes that occurred in the market
dynamics of Porto Alegre, starting with the implementation of a new regulatory framework for
pay-TV, which is Law 12.845, sanctioned in 2011, seeking to provide data for an introductory
study and Descriptive of the current situation of the local audiovisual and its relations with the
pay-TV market. To this end, the proposed analysis model includes independent production and
pay-TV taking into account the production, distribution, exhibition, institution and market
aspects of the national and regional audiovisual sector. The presentation of the national
dimension of the Brazilian audiovisual was understood as necessary by this research, since it is
understood that the effects occurring at the national level will be a reflection of the unfoldings
occurring in the local market.
In order to carry out this mapping the basis of this study was based on documental,
bibliographic research and exploratory interviews with local agents. For the documentary
research technique, data were used by the National Film Agency and by publications of other
entities of the Sector such as Anatel, ABTA, ABPITV, SIAV and Fundacine. The
bibliographies used were based on the studies of Octavio Getino, Jo?o Guilherme Barone, Luiz
Gonzaga de Assis De Luca, Andr? Gatti, Pedro Butcher, Tuio Becker, Val?rio Cruz Brittos,
Cesar Bola?o, Nelson Hoineff and other authors who dealt with similar questions. Finally, the
interviews were used with the local market agents, essencial material to understand the most
varied views and opinions on the same subject: the developments of the SeAC law in the
audiovisual market of Porto Alegre. / O objetivo deste estudo ? mapear e identificar as mudan?as ocorridas nas din?micas do
mercado de Porto Alegre, a partir da implementa??o de um novo marco regulat?rio para a
televis?o por assinatura que ? a Lei n? 12.845, sancionada em 2011, buscando fornecer dados
para um estudo introdut?rio e descritivo da situa??o atual do audiovisual local e suas rela??es
com o mercado de televis?o por assinatura. Para tanto, o modelo de an?lise proposto contempla
a produ??o independente e a televis?o por assinatura, levando em considera??o os aspectos de
produ??o, distribui??o, exibi??o, institui??o e mercado do setor audiovisual nacional e regional.
A apresenta??o da dimens?o nacional do audiovisual brasileiro foi entendida como necess?ria
por esta pesquisa, uma vez que se compreende que os efeitos ocorridos em ?mbito nacional
ser?o reflexos dos desdobramentos ocorridos no mercado local.
Para a realiza??o deste mapeamento, a base deste estudo apoiou-se em pesquisa
documental, bibliogr?fica e em entrevistas explorat?rias com os agentes locais. Para a t?cnica
de pesquisa documental, foram utilizados dados fornecidos pela Ag?ncia Nacional do Cinema
(ANCINE) e por publica??es de outras entidades do setor como Anatel, ABTA, ABPITV,
SIAV e Fundacine. J? as bibliografias utilizadas basearam-se nos estudos de Octavio Getino,
Jo?o Guilherme Barone, Luiz Gonzaga de Assis De Luca, Andr? Gatti, Pedro Butcher, Tuio
Becker, Val?rio Cruz Brittos, Cesar Bola?o, Nelson Hoineff e outros autores que trataram de
quest?es semelhantes. Por fim, as entrevistas utilizadas na pesquisa foram realizadas com os
agentes do mercado local, material essencial para apreender as mais variadas vis?es e opini?es
sobre o mesmo assunto: os desdobramentos da lei de SeAC no mercado audiovisual de Porto
Alegre.
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/7453 |
| Date | 28 March 2017 |
| Creators | Souto, Renata Pinheiro |
| Contributors | Silva, Jo?o Guilherme Barone Reis e |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Comunica??o Social, PUCRS, Brasil, Faculdade de Comunica??o Social |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | -1227240851921518482, 600, 600, 600, 7651647212179642901, -4056021055502874573 |
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