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Previous issue date: 2017-03-28 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / This dissertation analyzes the phenomenon called binge-watching and how this new way of watching television is changing the behavior of viewers who come to play roles of users, hiperviewers and multipliers. For this was done an anlytical in two stages. In the first was done an monitoring, measurement and analysis of the comments of this public on Twitter before, during and after the launch of sitcom Orange Is The New Black (OITNB), production of Netflix, in addition to posts in Brazilian official accounts (@OITNBrazil) and American (@OITNB) to check public behavior in these spaces. In the second stage was done an monitoring, measurement and analysis of the comments of this public on Twitter before, during and after an marathon simulation, in the pay television, of sitcom The Walking Dead (TWD), production of AMC, displayed by Fox, in addition to posts in Brazilian official accounts (@TWDBrasil) and American (@WalkingDead_AMC), to see what changes when the binge-watching is spontaneous, occurring in a file environment, in which one can determine when will be marathon or not, or when the binge-watching is induced, occurring in a flow environment in which the viewer can not determine when it will do the marathon, can only choose whether to follow what it is being broadcast on television or not. It was contacted that the official accounts are restricted to participation of moderators and in Brazil the public does not use the term binge-watching, but marathon, watching the series mainly on launch day, when in file, and not having a strong attachment to the simulations. To support this research were used authors as Jenkins (2009), Kinder, (1991), Cannito (2010), Bauman (2008/2009/2013), Anderson (2006), Jenkins, Green and Ford (2014), Lipovetsky and Serroy (2012), Johnson (2012), Shirky (2011), Scolari (2014), Mattos (2013), Negroponte (1995), Eco (1986), Foucault (2002), Wolton (1996) and McLuhan (1979).. The methodology used was the Depth Hermeneutics as Thompson's vision (1995), using as technique of structuring data collection Bardin's Content Analysis (2011) and the analysis of data Computer Discourse Mediated Analysis (CDMA ) Herring (2004). / Esta disserta??o analisa o fen?meno chamado binge-watching e como esse novo modo de assistir televis?o vem modificando o comportamento dos telespectadores, que passam a desempenhar pap?is de usu?rios, hipertelespectadores e multiplicadores. Para isso foi realizada uma an?lise em duas etapas. Na primeira foi feito um acompanhamento, mensura??o e an?lise dos coment?rios desse p?blico no Twitter antes, durante e ap?s o lan?amento do seriado Orange Is The New Black (OITNB), produ??o do Netflix, al?m das postagens nas contas oficiais brasileira (@OITNBrazil) e americana (@OITNB), a fim de verificar o comportamento do p?blico nesses espa?os. Numa segunda etapa foi feito um acompanhamento, mensura??o e an?lise dos coment?rios desse p?blico no Twitter antes, durante e ap?s uma simula??o de maratona, na televis?o paga, da s?rie The Walking Dead (TWD), produ??o da AMC, exibida pela Fox, al?m das postagens nas contas oficiais brasileira (@TWDBrasil) e americana (@WalkingDead_AMC), a fim de verificar o que modifica quando o binge-watching ? espont?neo, ocorrendo em um ambiente de arquivo, no qual a pessoa pode determinar quando vai maratonar ou n?o, ou quando o binge-watching ? induzido, ocorrendo em um ambiente de fluxo, no qual o telespectador n?o pode determinar quando ir? fazer a maratona, podendo apenas escolher se ir? acompanhar o que est? sendo transmitido pela televis?o ou n?o. Contatou-se que as contas oficiais ficam restritas a participa??o dos moderadores e que no Brasil o p?blico n?o utiliza o termo binge-watching, mas sim maratona, assistindo aos seriados principalmente no dia do lan?amento, quando em arquivo, e n?o tendo uma forte ades?o as simula??es. Para embasar essa pesquisa foram usados autores como Jenkins (2009), Kinder (1991), Cannito (2010), Bauman (2008/2009/2013), Anderson (2006), Jenkins, Green e Ford (2014), Lipovetsky e Serroy (2012), Johnson (2012), Shirky (2011), Scolari (2014), Mattos (2013), Negroponte (1995), Eco (1986), Foucault (2002), Wolton (1996) e McLuhan (1979). A metodologia utilizada foi a Hermen?utica de Profundidade conforme a vis?o de Thompson (1995), usando como t?cnica de estrutura??o da coleta de dados a An?lise de Conte?do de Bardin (2011) e para a an?lise dos dados a An?lise de Discurso Mediada por Computador (CDMA) de Herring (2004).
| Identifer | oai:union.ndltd.org:IBICT/oai:tede2.pucrs.br:tede/7584 |
| Date | 28 March 2017 |
| Creators | Cardoso, J?ferson Cristiano Cortes Zambom |
| Contributors | Costa, Cristiane Finger |
| Publisher | Pontif?cia Universidade Cat?lica do Rio Grande do Sul, Programa de P?s-Gradua??o em Comunica??o Social, PUCRS, Brasil, Faculdade de Comunica??o Social |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da PUC_RS, instname:Pontifícia Universidade Católica do Rio Grande do Sul, instacron:PUC_RS |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | -1227240851921518482, 600, 600, 600, 600, 7651647212179642901, -4056021055502874573, 2075167498588264571 |
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