ABSTRACT
In recent years, the iPhone and iPad enter to the market; lead the rapid growth of the touch panel. Taiwan is the largest 3C products OEM base in the world. Therefore, many foundries have invested in the production technology and process development of touch panel, but there are too many competitiors so that the average price will be dropped in the future and the profit willdecline too. Hence, the touch panel foundries should try to face the problems of increase yields, reduce costs and robust profits.
In this study, the author selected the ¡§Taiwan Touch Panel Industry¡¨ as the research object. Then, collect, collate, generalization and analysis the literature of¡§Key Successful Factors¡¨, combined with interviews of experts and AHP (Analytical Hierarchy Process) questionnaire. The AHP questionnaire is designed by selection of assessment criteria, and filled by the manufactures. According to the summarization of AHP method to make a comparative and sort weights. And base on the results to give the conclusuins and recommendations.
The study proposes five dimensions and 28 key success factors and future development trends. The author finds that the importantance of each aspect as fllows: the production capacity (38.9%), innovation capability (22.2%), financial planning ability (16.4%), marketing planning capacity (11.9%), human resource management (10.6%). By analysis results, the study gives the recommendations as below: 1. The cost and experience is the motive of technology innovation and development of touch panel industry. 2. Equally emphasize of materials and technology development trends.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0606112-133152 |
| Date | 06 June 2012 |
| Creators | Lin, Tsui-Feng |
| Contributors | Tsuang Kuo, Hsien-Tang Tsai, Iuan-Yuan Lu, Huei-Mei Liang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0606112-133152 |
| Rights | user_define, Copyright information available at source archive |
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