The more certain and clear working scope the more serious price competition of industrial tender, since the clients who released the tenders have became wiser with learned experiences and available information of industry year-by-year. Such facts of tender not only cripple the bidding advantage but also shrink the profit expectation of stakeholders for scale companies which structured with huge organization and indirect cost burden, and impact the further business operation.
Whatever the cut of won tender price, the project team which in charge of project realization usually chanceless to involve the marketing activities in advance under structure process. However, as the information receiver from the client during realization practically, the project team shall forward any above information and cope with the marketing team to break through current passive tendering procedure and construct better solution to the industrial clients.
A ¡§project marketing¡¨ based procedure according to the characters of project team which merged project management with marketing activities has been proposed and suggests project team shall planning appropriate marketing strategies and activities before certain and clear requirements releasing by client to enhance the marketing effectiveness and achieve the opportunities.
Such a procedure is initiated by identifying the impacted KPI with causes of project team and gathering the related information from clients, then find out the competitive markets and establish suitable marketing strategies. It is helpful for the project team to break away the traditional marketing predicament with systematic response to the opportunity changes of target markets.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0706110-100910 |
| Date | 06 July 2010 |
| Creators | Pan, Pao-yao |
| Contributors | Ting-Peng Liang, So-De Shyu, Huei-Mei Liang, Jun-Ying Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0706110-100910 |
| Rights | not_available, Copyright information available at source archive |
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