The change in global environment had bought about changes in economic structure, small to medium size LCD-display industry is now facing unprecedented challenges. In order to survive from global competition, it is a must for corporate to establish unique competitive advantages and technology innovation, is an integral part. Because quality and resolution of TFT-LCD is superior to STN-LCD, even price had gradually become more competitive, many electronic products have started designing in TFT-LCD displays. As a result, market share of STN-LCD is declining year by year. In recent years, some manufacturers are using technology innovation as the means to improve their own competitiveness. Utilization of the matured technology of STN to further development of other applications and emerging markets is the key task for many display manufacturers. Manufacturers from around the globe are aggressively seeking new development opportunities, hoping to achieve and obtain a more important position in the market.
Since the introduction of iPhone, not only capacitive touch panel and multi-touch technology have become the focus for all manufacturers, but also flat touch screen design has also become the theme pursued by all assembly plants. The most attractive feature of iPhone is its beautiful trendy look, its simplicity and smart friendly user interface. The projected capacitive touch panel used on iPhone, not only includes advantages of traditional capacitive touch sensors, but also offer the function of multi-touch, which is an important and representative machine interface development trend.
This study uses mainly case study method and we have selected E company, which is one of the top three of the STN-LCD industry, to carry out the research. By summarizing existing literature, analyzing touch panel industry & strategies, and in-depth interview with key personnel from the display and related industry, I hope to conclude E company¡¦s business model in both theoretical and practical dimensions; then use it as the reference for future business development for other small to medium size LCD-display manufacturers. The result shows that, E company¡¦s business model is to continuously strengthen level of integration and expand display applications. With the introduction of capacitive touch panel, E company integrates its own STN-LCD & outsourced TFT-LCD with self designed capacitive touch panel in order to achieve better competitiveness and expand display business into more applications.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0717110-214612 |
| Date | 17 July 2010 |
| Creators | Chang, Li-chih |
| Contributors | none, none, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0717110-214612 |
| Rights | not_available, Copyright information available at source archive |
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