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Brand personality, congruency, and net promoter score: A university case study

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Identiferoai:union.ndltd.org:OhioLink/oai:etd.ohiolink.edu:ouhonors1460375965
Date27 April 2016
CreatorsDecker, Cole R.
PublisherOhio University Honors Tutorial College / OhioLINK
Source SetsOhiolink ETDs
LanguageEnglish
Detected LanguageEnglish
Typetext
Sourcehttp://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1460375965
Rightsunrestricted, This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.

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