Location-based marketing lead to the door of thebrick and mortar store : A study for Swedish clothing companies / Platsbaserad marknadsföring leder till dörren hos den fysiska butiken

Description

The brick and mortar stores are decreasing their field of activity meanwhile online retail is increasing. Hence the purpose of this bachelor thesis is to examine if the clothing industries’ brick a nd mortar stores could change their down going trend by using both location-based marketing and the digital footprints of a customer as part of their strategy.

Links & Downloads

1. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34960

Tags

Location-based marketing

digital footprints

geofencing

customization

mobile

Economics and Business

Ekonomi och näringsliv

Additional Fields

Identifer	oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hh-34960
Date	January 2017
Creators	Johansson, Sebastian, Johansson, Alfred
Publisher	Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap
Source Sets	DiVA Archive at Upsalla University
Language	English
Detected Language	English
Type	Student thesis, info:eu-repo/semantics/bachelorThesis, text
Format	application/pdf
Rights	info:eu-repo/semantics/openAccess