The influence of sustainable development in strategic marketing : How companies use sustainability in their marketing strategy to attract the consumer? / The influence of sustainable development in strategic marketing : How companies use sustainability in their marketing strategy to attract the consumer?

Description

Sustainable development is an emerging concept based on three pillars: economic, ecological and sustainable. Indeed, more and more consumers around the world are concerned about including this concept in their way of consumption. Then, on the one hand, sustainable development is an integral part of companies from a legal point of view. On the other hand, there is a strong consumer demand for eco-friendly consumption. So, we find it interesting to discuss how companies use sustainability in their marketing strategy to attract the consumer?

Links & Downloads

1. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-45263

Tags

consumer

green marketing

product

promotion

Sustainability Marketing Strategy (SMS)

responsible consumption

Corporate Social Responsibility (CSR)

corporate citizen.

Business Administration

Företagsekonomi

Social Sciences

Samhällsvetenskap

Additional Fields

Identifer	oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hh-45263
Date	January 2021
Creators	Perrin, Elisa, Ferrer, Juliette
Publisher	Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet
Source Sets	DiVA Archive at Upsalla University
Language	English
Detected Language	English
Type	Student thesis, info:eu-repo/semantics/bachelorThesis, text
Format	application/pdf
Rights	info:eu-repo/semantics/openAccess