Return to search

Kommunikation, etik och moral : En studie baserad på nyhetsrapporteringar gällande avslöjanden av företag som inte följer sina egna värdegrunder och policydokument gällande kommunikation angående hållbarhetsfrågor.

Author: Linnea Brundell Mentor: Gábor Bora Course: Media and communication studies, C- level, advanced course.  Communication, ethical and moral – a survey based on news exposing companies which does not follow their own communication policies. Plot: In a leader in the newspaper Arbetarbladet, the writer says that the numbers of journalists are going to be reduced, while the numbers of informant officer are going to increase.  Theory: The theory which has been used in the essay is Pierre Bourdieu´s field theories, Jürgen Habermas theories on representation and theories about the company’s values. Method: The method used in the essay is a qualitative text-analysis. The material in the essay is articles from the newspaper Svenska Dagbladet and Dagens Nyheter. Also two documentaries from the TV-show Kalla Fakta will be a part of the material. Adocument made by the trade union DIK, which tell about ethical guidelines for information officer, journalistic rules for their work are also a part of the material.  Result: The survey shows that the companies have been failing to work after own policy documents.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hig-15061
Date January 2013
CreatorsBrundell, Linnea
PublisherHögskolan i Gävle, Avdelningen för humaniora
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

Page generated in 0.0026 seconds