The purpose of the study was to investigate how the Swedish public service channel SVT, presents sports and athletes in the sports news program Sportspegeln. We have conducted a quantitative content analysis of twelve episodes from a one-year period starting in October 2019 and ending in September 2020. The study showed that male athletes are, by far, the most visible in the program. Regardless of the sport, the male athlete is almost always portrayed as the ideal. Except when it comes to skiing, then it is the women who get to be seen the most. An interesting connection, as our study showed, is that the gender distribution looks the same if you look among the journalists. In all sports, it is mostly male journalists, except in ski sports where most journalists are women.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-100517 |
| Date | January 2021 |
| Creators | Toft, Anton, Marsfeld, Daniel |
| Publisher | Linnéuniversitetet, Institutionen för medier och journalistik (MJ), Linnéuniversitetet, Institutionen för medier och journalistik (MJ) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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