The share of problem gamblers increased for men between 18-24 years old during the period 1999-2009, while the share were steady or decreased for other classes of population. This study examines the relation between this development of problem gambling and the Swedish gambling market. The factors that are studied are the functioning of the market with a focus on the new Internet market for gambling, the games and the underlying risk factors in those, the marketing and other factors outside the gambling market. First a large literature review was made to map the development as detailed as possible. After that a qualitative analysis of the content in television commercials was done to see if they were made for the problem group. At last the factors unemployment, mental health and popularity in the different games were analyzed in relation to the volume of sales in the Swedish gambling market to identify potential relationships. The work resulted in three different potential explanations to the development of problem gambling in Sweden. It seemed like the new Internet market for gambling was made for young men while looking at the functioning of the market, the games that were distributed and partly also the marketing. Also the increased unemployment among young adults during the period could indicate a potential explanation to the increased share of problem gamblers for men in the age of 18-24 years.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-13054 |
| Date | January 2011 |
| Creators | Sjöqvist, Josephine |
| Publisher | Linnéuniversitetet, Ekonomihögskolan, ELNU |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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