A prominent British newspaper and its website publishes an inflammatory article stating that a lifeboat charity has been cynically abused by migrant traffickers who are using it as a ‘free ferry service’ to get their cargo of human beings into the United Kingdom. What reaction is generated on the Twitter social media network? What narrative, language usage and sentiment is formed? How does the charity react?This thesis examines this case and discovers through word frequency and conversational analysis how one news story reverberated in 280 characters or less. Themes impacted by this research include Twitter as a social media network service, fake news, echo chambers and their bubbles, trust and audience perception, news media literacy, social campaigning and awareness, and crisis communication and news/stakeholder management.The conclusion reached is that the story had the potential to adversely affect the charity’s reputation and future income stream even though it was doing its duty because of its unwillingness or inability to engage with stakeholders and correct any misunderstandings. The thesis discusses why this was not a good idea and considers how the story could have developed into a broader, more damaging entity with relative ease, especially with the role social media can play for news consumers in today’s society.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mau-21858 |
| Date | January 2019 |
| Creators | Ingram, Darren |
| Publisher | Malmö universitet, Fakulteten för kultur och samhälle (KS), Malmö universitet/Kultur och samhälle |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
Page generated in 0.0024 seconds