The main purpose of this study is to examine how the media representation of the war in Ukraine is portrayed in Balenciaga’s runway for "Summer 23" collection in Paris Fashion Week 2022. To reach the objective of this study I used an approach based on a qualitative method with support from theories concerning socio-semiotics, Pierre Bourdieu’s theory of capital, provocation and taste. The material, based on video sequences and screenshots from the runway-show, are analyzed in correlation to the contemporary social and cultural context of a westernized perspective. The outcome of this study indicates that Balenciaga, as a luxurious brand with high levels of all forms of capital, alludes to the media’s representation of war as a means of provocation, which makes the "good taste" that they possess change. / The primary aim with my Media Production is to create a visual material whose purpose is to emotionally touch the intended target group to click on the Action for Happiness website and to learn more about how one can live to achieve a happier life. My animated introductory video is meant to be an entry to the "10 Key Words for a Happier Life" page on the website.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mau-62271 |
| Date | January 2023 |
| Creators | Rosberg, Andrea |
| Publisher | Malmö universitet, Institutionen för konst, kultur och kommunikation (K3) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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