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1	Cristóbal Balenciaga: maestro do tempo, arquiteto da feminilidade / Cristóbal Balenciaga: master of time, architect of femininity Passos, Andreia Schmidt 06 March 2017 (has links) O presente trabalho aborda a trajetória do costureiro Cristóbal Balenciaga. Entendendo a relevância deste costureiro para a moda e os aspectos inovadores das suas criações, o objetivo desta pesquisa é investigar sua contribuição para a evolução da silhueta feminina na moda. Para isso, foi realizado um estudo sobre como as relações entre moda e modernidade criam aspectos imperativos que vão alçar a figura do costureiro ao topo da hierarquia da moda. Em seguida, também se discorre sobre as condições sociais e históricas que vão contribuir com a construção de uma feminilidade intimamente relacionada com a moda. Compreendendo como a trajetória e a obra de Cristóbal Balenciaga são articuladas com a teoria, estuda-se sua contribuição para a silhueta feminina por meio da análise de artigos de revista e jornal impressos do período entre os anos 1955 e 1967. / The present work describes the trajectory of the couturier Cristóbal Balenciaga. Understanding this couturiers relevance to fashion and the innovative aspects of his creations, this research aims to explore his contribution for the development of the feminine silhouette in fashion. This study recognizes the relationship between fashion and modernity as an imperative trigger to the rising of the couturiers figure to the top of fashions hierarchy. In addition, this research discusses the social and cultural conditions that have contributed to the construction of a specific kind of femininity that relates to fashion intimately. Comprehending how Cristóbal Balenciagas work and legacy articulates with the theory, this study investigates his contribution the feminine silhouette through analysis of printed magazine and newspaper in a period between 1955 and 1967. Alta-costura Balenciaga Balenciaga Couture Fashion Feminine Feminino Moda Modernidade Modernity
2	Cristóbal Balenciaga: maestro do tempo, arquiteto da feminilidade / Cristóbal Balenciaga: master of time, architect of femininity Andreia Schmidt Passos 06 March 2017 (has links) O presente trabalho aborda a trajetória do costureiro Cristóbal Balenciaga. Entendendo a relevância deste costureiro para a moda e os aspectos inovadores das suas criações, o objetivo desta pesquisa é investigar sua contribuição para a evolução da silhueta feminina na moda. Para isso, foi realizado um estudo sobre como as relações entre moda e modernidade criam aspectos imperativos que vão alçar a figura do costureiro ao topo da hierarquia da moda. Em seguida, também se discorre sobre as condições sociais e históricas que vão contribuir com a construção de uma feminilidade intimamente relacionada com a moda. Compreendendo como a trajetória e a obra de Cristóbal Balenciaga são articuladas com a teoria, estuda-se sua contribuição para a silhueta feminina por meio da análise de artigos de revista e jornal impressos do período entre os anos 1955 e 1967. / The present work describes the trajectory of the couturier Cristóbal Balenciaga. Understanding this couturiers relevance to fashion and the innovative aspects of his creations, this research aims to explore his contribution for the development of the feminine silhouette in fashion. This study recognizes the relationship between fashion and modernity as an imperative trigger to the rising of the couturiers figure to the top of fashions hierarchy. In addition, this research discusses the social and cultural conditions that have contributed to the construction of a specific kind of femininity that relates to fashion intimately. Comprehending how Cristóbal Balenciagas work and legacy articulates with the theory, this study investigates his contribution the feminine silhouette through analysis of printed magazine and newspaper in a period between 1955 and 1967. Alta-costura Balenciaga Feminino Moda Modernidade Balenciaga Couture Fashion Feminine Modernity
3	SMUTS : En sociosemiotisk analys av Balenciagas "The Mud Show" 2022 utifrån Pierre Bourdieus teori om kapital samt nutida mediala representationer av kriget i Ukraina. / DIRT : A sociosemiotic analysis of Balenciaga's "The Mud Show" 2022 based on Pierre Bourdieu’s theory of capital and contemporary media representations of the war in Ukraine. Rosberg, Andrea January 2023 (has links) The main purpose of this study is to examine how the media representation of the war in Ukraine is portrayed in Balenciaga’s runway for "Summer 23" collection in Paris Fashion Week 2022. To reach the objective of this study I used an approach based on a qualitative method with support from theories concerning socio-semiotics, Pierre Bourdieu’s theory of capital, provocation and taste. The material, based on video sequences and screenshots from the runway-show, are analyzed in correlation to the contemporary social and cultural context of a westernized perspective. The outcome of this study indicates that Balenciaga, as a luxurious brand with high levels of all forms of capital, alludes to the media’s representation of war as a means of provocation, which makes the "good taste" that they possess change. / The primary aim with my Media Production is to create a visual material whose purpose is to emotionally touch the intended target group to click on the Action for Happiness website and to learn more about how one can live to achieve a happier life. My animated introductory video is meant to be an entry to the "10 Key Words for a Happier Life" page on the website. Balenciaga runway fashion haute couture mud media war Ukraine provocation capital taste Balenciaga runway mode haute couture lera media krig Ukraina provokation kapital smak Cultural Studies Kulturstudier
4	Trendig aktivism : En multimodal kritisk diskursanalys av Balenciagas marknadsföring av kollektionen Winter 22 / Trendy Activism : A Multimodal Critical Discourse Analysis of Balenciaga’s Marketing of the Winter 22 Collection Blom, Felicia January 2023 (has links) Balenciaga was one of the most influential fashion brands of 2022. Due to the attention the brand gets in traditional and social media, and their tendency to address political issues during their fashion shows, I consider it relevant to analyse what the brand communicates ideologically. Hence, this study aims to investigate what ideological values are portrayed through audio-visual elements in Balenciaga’s marketing of the Winter 22 collection. A multimodal critical discourse analysis was made on the Winter 22 runway show and campaign video – with support from theories concerning semiotics, discourse, ideology, hegemony, and brand positioning. The study resulted in four ideological discursive main themes: climate, flight, celebrities, and fashion. Throughout the material a climate discourse was seemingly produced using extreme weather such as snowstorm, flooding, and drought. Grave-looking models walking through a snowstorm in impractical clothing, and the reading of a pro-Ukraine poem gave rise to a flight discourse – a flight caused by climate change or war. The campaign video had a visual focus on celebrities known for their work in popular culture or sports. A fourth pervading theme was fashion, showing a fixation on appearance despite harsh circumstances. These main discourses were used in a marketing genre implicating Balenciaga used climate change and social and political issues to generate more sales. Altogether, in the marketing of the Winter 22 collection Balenciaga used discourses regarding climate, flight, celebrities, and fashion to reproduce the western society’s hegemonic ideologies such as capitalism, materialism, consumerism, individualism, and elitism. Balenciaga Winter 22 ideology fashion politics luxury brand climate change war in Ukraine celebrities brand positioning Cultural Studies Kulturstudier Communication Studies Kommunikationsvetenskap

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