The streaming market has gained momentum and many services are now staples in our everyday life. We have investigated the consumer satisfaction of the video streaming industry, to see if consumers were happy with the currently available services and if not, what drives them away? There are many illegal alternatives to the legal video streaming services and this paper explains some of the decision making that the ordinary consumer goes through when choosing between legal and illegal alternatives. Using established theoretical concepts from marketing, service innovation and digital service innovation we draw the conclusion that the market may be saturated. The qualitative data suggests that an ever-increasing amount of services (as of now) will lead to a decentralization of the content available to consumers. With the assumption that every service monopolizes their own content, each service will have a smaller amount of content than before since the available amount of media is finite. Since the average person cannot justify or afford to pay for more than one to three video streaming services, any expansion beyond that will put content behind a seemingly unreasonable paywall, leaving them with piracy as their best choice.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-171185 |
| Date | January 2020 |
| Creators | Katzer, Tamas, Wennberg, Albin |
| Publisher | Umeå universitet, Institutionen för informatik, Umeå universitet, Institutionen för informatik |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | Informatik Student Paper Bachelor (INFSPB) ; 2020.07 |
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