This two years master’s thesis takes interest in the concept of marketing related to the Children’s Library. The purposes have been to investigate the perception of marketing among a few librarians working at the Children’s Library in the Swedish region of Halland and further to analyse their perception of marketing in the daily work at the library. Eventually to analyse the consequences of these librarians approach to marketing related to their perception of the library’s mission. The Regional aspect of the survey is due to the 2011 celebrated report about marketing the library. The theoretical framework is twofold, the marketing mix is used to understand what at the library could be used in marketing. The work of the Danish scholars Henrik Jochumsen och Casper Hvenegaard Rasmussen are used to understand the different functions of the library. Their theory present the library’s four different func-tions illustrated as "spaces". The spaces are the inspiration space, the learning space, the meeting space and the performative space. By those means the librarians perception of marketing in their everyday work have been analysed. The method used is qualitative, semi-structured interviews. Results show that the majority of the librarians preferred the vague word "visibility" to marketing. The con-cept of marketing was more seen as something communicated to users by posters and leaflets. When asked about interpersonal relations, accessibility and communication the librarians saw these concepts as important thought not obviously related to marketing. The spaces of inspiration and performance were more strongly connected to marketing than the learning space and meeting space. There is an urgent need to discuss the concept of market-ing in relation to the role of the library. This is a two years master’s thesis in Library and Information Studies.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-176003 |
| Date | January 2012 |
| Creators | Bergström, Sara |
| Publisher | Uppsala universitet, Institutionen för ABM |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | Uppsatser inom biblioteks- & informationsvetenskap, 1650-4267 ; 579 |
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