This two years master’s thesis takes interest in the concept of marketing related to the Children’s Library. The purposes have been to investigate the perception of marketing among a few librarians working at the Children’s Library in the Swedish region of Halland and further to analyse their perception of marketing in the daily work at the library. Eventually to analyse the consequences of these librarians approach to marketing related to their perception of the library’s mission. The Regional aspect of the survey is due to the 2011 celebrated report about marketing the library. The theoretical framework is twofold, the marketing mix is used to understand what at the library could be used in marketing. The work of the Danish scholars Henrik Jochumsen och Casper Hvenegaard Rasmussen are used to understand the different functions of the library. Their theory present the library’s four different func-tions illustrated as "spaces". The spaces are the inspiration space, the learning space, the meeting space and the performative space. By those means the librarians perception of marketing in their everyday work have been analysed. The method used is qualitative, semi-structured interviews. Results show that the majority of the librarians preferred the vague word "visibility" to marketing. The con-cept of marketing was more seen as something communicated to users by posters and leaflets. When asked about interpersonal relations, accessibility and communication the librarians saw these concepts as important thought not obviously related to marketing. The spaces of inspiration and performance were more strongly connected to marketing than the learning space and meeting space. There is an urgent need to discuss the concept of market-ing in relation to the role of the library. This is a two years master’s thesis in Library and Information Studies.

The aim of this bachelor’s thesis is to examine parents’ and librarians’ views on censorship in children’s library. Similarities and differences between the opinion of librarians, and parents with children in the age of 0 to 12 years, have been examined. To analyse the result Jürgen Habermas’ theory of lifeworld and system has been used, together with research, mostly from USA, about censorship of children’s library. There is not much research available on censorship at children's libraries in Sweden, instead newspaper articles on controversial children's literature have been used in this paper to shed light upon the current Swedish views on censorship in children's libraries. Qualitative interviews with two librarians, working in the children’s library, and two parents, with children who visit the children's library regularly, were made. In summary, the research shows that there are actually not many differences in opinion of censorship in children’s library between the parents and librarians. A new question arises: why do we have a discussion in media about censorship of children’s library, when the respondents of this research think the controversial books should not be moved. And is it coincidental that all our respondents shared the same view on censorship of children's literature, or is it the common opinion among children's librarians and parents of younger children in Sweden?

The purpose of this Master’s thesis is to explore how libraries’ storytime for babies and toddlers can be construedas a reading promotion event which boosts early literacy, by ways of a multiple-case study of storytime at four public libraries in western Ireland. The study will also explore how the different libraries design these events and include different elements of traditional reading and storytelling, multimodal reading and technology, participation, and accessibility and inclusion through a sociocultural lens. The theoretical framework is constructed on the concepts and theory related to literacy development and reading promotion, and works as an analytical tool through which the empirical data collection will be examined. Data was collected through observations of storytimes at four public libraries in Ireland, as well as interviews with the involved librarians. The results show that although the librarians do not actively work to implement national and EU storytime templates, they offer programmes which are in tune with their participants’ needs, and invoke engagement and excitement about reading among children and parents or guardians alike.

We live in a digital age . This means that information technology affects our lives in all its forms. Information technology has become an important cultural, intellectual and physical tool in our society and now form the interaction between people. The use of information technology is an everyday activity in children and young people's lives today. Children in the Digital Age play , read, write , learn and communicate with others using information technology . Childhood has , thanks to information technology and new media habits, become different in both form and meaning. This applies for children’s libraries aswell. The children's library has in its mission to promote language development, encourage reading and provide literature based on children’s and young people's needs and circumstances. This paper examines how children's development is influenced by information technology. How information technology can help children in their development and learning. If information technology has the potential to influence children's development positively and how children's libraries can use information technology to inaugurate children and adolescents in the literature and culture with greater account of children's new media habits . What can children's libraries provide children and young people through information technology ? Can children's libraries reach children and young people through the children's own media habits in order to fulfill its mission?