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Marknadsretoriken i Sverige : Ett arbete om retoriken som produkt

Rhetoric is a difficult discipline to define. For centuries, rhetoricians have argued and discussed the question: what is rhetoric? Over the past 20 years, Sweden has seen a new breed of companies enter the labor market - the rhetoric consultants. If the adverts are correct, these consultants will help you become a better speaker, a greater debater and a more critical and conscious listener. In other words, you can pay to become a greater rhetorician. But as with all products sold, it must first be defined. What are we paying for when we pay for rhetoric? This paper intends to define rhetoric as a product in 21st century Sweden.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-216996
Date January 2014
CreatorsStenbom, Axel
PublisherUppsala universitet, Avdelningen för retorik
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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