The purpose of this thesis is to study the influence of social, economic, occupational, cultural, educational, and demographic factors among African American communication professionals on their career choices. A quantitative research design was chosen for this research. The 300-member Black Caucus of the Speech Communication Association was chosen as the survey population. Each member was mailed a 17-item questionnaire. Of the 141 members who responded, 83 were African American; their responses were used in all data analyses. The major findings of this study are the following: (1) interest in or knowledge of the communication field was a significantly more important influence than job security, prestige, financial benefits, or social interaction with peers; (2) two-parent households increase the likelihood of success in college thereby increasing the likelihood of African American students choosing college teaching as a career; (3) African American role models and mentors have a strong influence on African American students and their career choices.
| Identifer | oai:union.ndltd.org:WKU/oai:digitalcommons.wku.edu:theses-1956 |
| Date | 01 August 1994 |
| Creators | Thornton, Carrie |
| Publisher | TopSCHOLAR® |
| Source Sets | Western Kentucky University Theses |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | Masters Theses & Specialist Projects |
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