In the summer of 2016, several sexual assaults of women occurred in Swedish music festivals. These assaults were all carried out by men. As a response to this the equality foundation Make Equal launched the initiative #killmiddag or in English, #guytalk. The concept is that men have dinner and talk about topics they usually do not discuss using conversation guides from #guytalks website. The conversation topics are love, friendship, ego, avoidance, fragility, and sex. The ambition with #guytalk is that guys and men will start working with themselves as a step towards an equal society. The aim for the study is to discuss constructions of masculinity and how meaning is created in relation to #guytalk. Questions that guided the investigation was: How can #guytalk be understood through diverse discourses? What meanings do the informants ascribe #guytalk? How is masculinity constructed in relation to #guytalk? To answer these questions, I have interviewed five men who has participated in #guytalk at least one time. Furthermore, I have analyzed what has been written on #guytalks website. The study shows that there are two dominating discourses through which #guytalk is articulated. There is the fight-discourse through which #guytalk is understood as part of the fight for equality. Then there is the therapy-discourse that is connected to individualism through which #guytalk is understood as a form of group therapy for men. Both discourses are prominent in the material and sometimes but not necessarily contradicting each other. The discourses are central in how the informants ascribe meaning to the concept but also how it is presented on #guytalks website. I suggest that the masculinity ideals that take form in relation to #guytalk, which are associated to emotional growth and displaying emotion should be understood through inclusive masculinity theory rather than the theorization of hegemonic masculinity.