Abstract It has been a long time that Taiwan is always promoting its tourism industry in every aspect, and this policy not only arouses the development of economy but also promotes the status of Taiwan in the world. It is considered that the foreigners may have a deeper understanding of Taiwan by visiting this Island, and also expand the civil diplomacy, as well as increase the tourism revenue. Due to the trend of globalization, the city connects directly with global economy, the communications between cities, the sharing of resources and the interaction of cultures, the importance has exceeded upon nations, the competition relationship as well. Therefore, the city must set up its unique character, combined the city marketing with the enterprise, in order to develop the regional resources with area planning and reach the goal of win-win situation. The Ambassador Hotels and the Tokyu Hotels Chain, Japan have been cooperated closely for a long time, not only in sales promotion, the Tohyu Hotels also provide construction design, operation know-how, management concepts and personnel training manuals. The Ambassador Hotel Taipei renovated and expanded to be a 477 room¡¦s hotel in 1979, more catering and convention facilities are added to meet the increasing tourist numbers, due to the world economic booming. In 1981, the largest international hotel in southern Taiwan- the Ambassador Hotel, Kaohsiung opened, which made the Ambassador Hotels become the first domestic hotel chain in Taiwan. Furthermore, the Ambassador Hotel Hsinchu opened in 2000, attracting the nobles of electronic scientists and engineers in Hsinchu Science Industrial Park. The Ambassador Hotel Kaohsiung being re-positioned itself as The Urban Resort Hotel now is the only five stars hotel adjacent to the beautiful Love River, and proudly represents the gorgeous and elegant atmosphere of Kaohsiung Harbor. The Hotel has built the latest poolside outdoor restaurant- Le blé d'or, and has also been awarded as the top international hotel in Kaohsiung by Business Traveler magazine. By re-positioning, re-adjusting the marketing strategies, re-forming the organization, re-inforcing the internal controls and focusing on new products developments, the Ambassador Hotel Kaohsiung has turned into profits by 2004, and is still blooming. It is considered that the re-positioning and re-adjusting marketing strategies did work by analyzing the customer demographics, with the majority of domestic travelers.

L’une des voies d’innovation plébiscitées par les détaillants pour orchestrer l’évolution de leur proposition de valeur consiste à réviser le design des espaces de vente. Les contributions académiques sur l’expérience en magasin se sont concentrées sur les perceptions des consommateurs ainsi que sur le repérage de pratiques managériales significatives. En prenant pour objet la traduction du repositionnement d’une enseigne par le design expérientiel des espaces de vente, la thèse propose de suivre le processus au cœur même du marché et de mettre à jour les mécanismes qui le sous-tendent. La conduite d’une étude longitudinale de cas enchâssés dévoile une conception holistique, basée sur l’interaction souhaitée du chaland avec le magasin. L’analyse relate l’enchâssement des quatre phases du cycle de vie et permet de recenser pour chaque phase les événements et problématiques associés aux six dimensions du processus. La thèse établit le rôle prégnant de la vision entrepreneuriale du dirigeant, clé de voûte de l’innovation. La proposition de valeur se matérialise par trois composantes gigognes que sont l’intrigue, l’action et le décor. Pour chacune des cinq étapes du parcours-client, des éléments de décor sont implantés pour relayer ou renforcer l’action souhaitée. Ces éléments constituent des mécanismes ou dispositifs destinés à stimuler le système expérientiel du chaland. L’évaluation, qui porte sur la mesure du positionnement perçu et vécu, contribue à ajuster la proposition de valeur au regard de quatre niveaux de cohérence et de la flexibilité du design. Enfin, les logiques de coproduction occasionnent une possible co-destruction de valeur, intentionnelle ou accidentelle. / One of the innovative ways favoured by retailers to drive change in their value proposition is to review the design of their stores. Academic contributions to the in-store experience have mostly focused on consumer perspective and identifying relevant managerial practices. The core of this research studies how repositioning a retail brand translates into the experiential design of retail spaces. To this end, the research follows the repositioning process from a managerial perspective and updates the mechanisms that underlie it. The longitudinal study of embedded cases reveals the importance of an holistic design that takes into account the desired interactions between the shopper and the store. The analysis shows the four overlapping phases of the store’s life cycle, and breaks down the process into six dimensions, each with its own events and issues. The six dimensions are vision, plotline, action, decor, assessment and coproduction.The entrepreneurial vision of the leader is the cornerstone of the whole innovation process. The value proposition is embodied by three components, namely plotline, action and decor. For each of the five stages of the shopper’s journey, elements of the decor are implemented to relay or reinforce the desired action. These are mechanisms or devices meant to stimulate the shopper’s experiential system. The assessment, which involves measuring the perceived and experienced positioning, helps to adjust the value proposition in terms of four levels of consistency and flexibility of design. Finally, the coproduction of store design between different stakeholders can cause a co-destruction of value, whether intentional or accidental.

The thesis seeks to demonstrate that during the period between 1986 and 2006, some of the principal cities of the Spanish metropolitan system1, have undergone significant change in terms of their European competitiveness. It is suggested that in the case of Madrid and Barcelona in particular this change has been of such a magnitude to proportion them a much more important place within the European spatial configuration than that which they occupied in the mid-1980s. Empirical evidence is offered to support this conjecture. The thesis lies wholly within the framework of spatial planning at the European territorial scale.It charts the comparative ascent of the Spanish cities from the moment of Spain's entry into the European Union (EU) in 1986 against the background of the development of European spatial policy, increased economic integration across Europe, the increased importance of the 'territorial' dimension of EU cohesion policy and an eventual waning of the applicability of the terminology of 'core' and 'periphery' to describe European geographical location.Part One (Chapter 1) addresses the processes of urbanisation in general from a global perspective and then focuses on metropolitan growth in a number of different historical contexts from the start of the 19th Century. Parts Two (Chapters 2-5) and Three (Chapters 6-9) of the thesis carry out analyses at two contrasting but complementary spatial scales. Part Two examines the metropolitan growth processes in Spain, in the period since 1857, detecting the historical moments in which there were surges in the metropolitan populations of the seven cities of the metropolitan system. The dimensions of the spatial units of analysis corresponding to the seven Spanish metropolitan urban regions are described, based upon a methodology first developed by the Universitat Politècnica de Catalunya (UPC) in the context of a transnational spatial planning project of the INTERREG community initiative2. These seven spatial units form the basis for a socio-economic analysis of the structure of the metropolitan system, drawing upon data principally from the 2001 Census. If by 1930 one of the key characteristics of Spain's urban system was having not just one but two cities (Madrid and Barcelona) belonging to the group of 27 cities across the world with populations in excess of 1 million inhabitants3, this same differentiation between the country's two largest cities and the remainder of the urban system is equally valid today. Spain's urban system remains clearly bicephalous in being dominated by these same two cities in terms of demographic and economic strength.Part Three begins by examining the evolution of European spatial policy against the background of an ever-enlarging European Union and changes with regard to the notion of cohesion - from a concept understood in terms of economic and social factors, to one in which the territorial dimension has become increasingly important. The European urban system is then critically examined through a number of key and influential studies, with particular regard to the rankings and hierarchies of metropolitan urban regions deriving there from and the changes in the placing of the Spanish metropolitan urban regions therein.Taking inspiration from the seminal contribution of Manuel Castells4 in the context of the structural changes resulting from the informational and technological revolution, the thesis seeks to replicate the concept of a 'space of flows'. This is carried out through a 'network analysis' approach drawing upon air passenger flows between some 28 European metropolitan urban regions of the EU15+2 group of countries, enabling the analysis of the interaction between these 28 cities. This methodology enables arriving at a number of descriptive indicators which in turn, through the application of a multi-dimensional scaling mathematical technique, permits comparing the functional and physical distances of each of the metropolitan urban regions from the centre of the 'conceptual space of air passenger flows' and the centre of gravity. The resulting map of the functional positioning of the cities offers a spatial vision of metropolitan Europe quite different to that based upon Cartesian coordinates. Such an approach enables demonstrating that cities such as Barcelona, Madrid, Helsinki, Lisbon and Athens, traditionally considered as physically peripheral to the European core area, appear to be more favourably positioned in functional terms. Furthermore in the case of Spain the results indicate that Barcelona lies closer to the centre of the conceptual 'space of air passenger flows' than Madrid.In light of this empirical evidence, together with the signs of increased economic integration across some parts of Spain, the prospects of Spain forming part of a wider European territorial concentration of flows and activities, and the recognition of the territorial capital of Madrid and Barcelona within recent EU spatial policy declarations, the thesis concludes in Part Four that these two metropolitan regions have undergone a clear consolidation and (re)positioning within the European metropolitan hierarchy.

安控產業存在於市場上已有數十年的時間了，近十年來由於科技的突飛猛進，加上恐怖主義盛行，也帶動了這個產業的蓬勃發展。在2011年以後，安控產業預計將正式超過PC產業的產值，成為下一個明星產業。 雖說安控產業的前景一片看好，可是，馬上連想到的是PC產業的削價競爭。由於大陸安控產業的興起，全球安控產品的價格近年來也因此大幅滑落，未來，安控產業的業者若不尋找新的藍海，重新定位安控產業，則在低階的安控市場，很可見的將會都是大陸產品的天下。 本研究的目的在為安控產業找到新的價值與定位。由於安控產業的核心價值就是實時監控及遠端連線，對一個連鎖企業或跨國企業管理來說，其實可以提供一很實時的競爭資訊，進而可以使企業提升為實時企業。安控系統就如同經營者的雙眼，時時的監控著整個企業的運作，甚至可以透過智慧型影像辨識，主動蒐集所有可能的競爭資訊，盡可能極早期的發現問題所在，或是可以比競爭者更早發現新的商機。 本研究主要由兩個方向著手，一是策略風險管理，一是企業危機防範，藉由這兩個構面，加上動態價值鏈的重整與再鏈結，可以讓一個實時企業隨時都保持在低風險的境界。 / CCTV industry presence in the market for several decades, and over the past decade as technology advances, coupled with widespread terrorism also contributed to the rapid development of this industry. In many research institutions have done studies predict that after 2011, the revenue of CCTV industry will be more than PC industry, becoming the next rising star. Although the optimistic vision of CCTV industry, however, the same as PC industry, the price war is the first concern. Since the rise of China manufacturing, the prices of CCTV products have fallen dramatically. CCTV industry needs to find a new blue ocean to re-position CCTV industry; otherwise, China brands eventually will gain all the low level of CCTV market. The purpose of this study is trying to find a way to re-position the CCTV industry. As the core values of CCTV industry is the real-time monitoring and remote connection, for the management of chain-stores and multi-national enterprise, the CCTV can provide an unbeatable value to help them to be a real-time enterprise. A CCTV system is just like a pair of eyes to help managers to watch their enterprise all the time efficiently. In addition, through the intelligent image recognition, a CCTV system may collect all the possible competition information to help managers to find the business opportunities in a very early stage. This study includes two dimensions, strategic risk management and corporate crisis prevention. Based on the above two dimensions, coupled with the dynamic value chain, we can make a real-time enterprise maintained at a low-level risk state always.