In recent years, titanium oxide thin film has been studied extensively for using in optical devices and electronic devices such as waveguide and future ultra-large scale dynamic random access memory (DRAM). Titanium oxide film is very promising candidates for applications with exhibiting higher dielectric constant, high refractive index and high chemical stability. Liquid phase deposition is a novel method to grow oxide layer. It has the advantage of low-temperature deposition, good step coverage, and selective growth. We use this technology to deposition titanium oxide film instead of the conventional methods of growth titanium oxide film, such as sol-gel, sputtering, LPCVD, APCVD, and PECVD. But low deposition rate is one of the drawbacks drawbacks of LPD process. In previous study, deposition rate of titanium oxide films was very slow (6Å/min). The mixture of H2TiF6(aq) and H3BO3(aq) was used as the principal solution. In this study, we incorporated HNO3(aq) into the principal solution for enhance the deposition rate. In addition, we study the deposition rate and dielectric constant of titanium oxide films as functions of H2O addition, NH4OH(aq), and Ba(OH)2(aq) concentrations in our principal solution. We examine electrical characteristics and thickness of the titanium films by capacitance-voltage measurement and Spectroscopic Reflectance. The deposition rate of titanium oxide film increases from 6 Å/min to 475Å/min and the dielectric constant is about 36.1 with adding HNO3 and opportune NH4OH into the principal solution.

Abstract Due to the rapid growth of Taiwan enterprises in Mainland China these years, there is an increasing need for Taiwanese expatriates. In earlier days, only few people wanted to be assigned for working in China because of the worst political and living conditions. However, the situation is absolutely changed nowadays. More and more people volunteer to be allotted in China. Meanwhile, the motivation to work in China is not merely for fringe benefit or keeping the job. On the contrary, there are many Taiwanese settling families there f¡Cor their long-term career development. The phenomenon causes Taiwanese enterprises to ponder how to recruit the suitable expatriates and to reconsider the human resource strategy in China. Hence, we expect this research¡¦s result can not only help individuals to review their career plans but also provide companies ways to avoid failure by understanding the reasons why those employees strive to work in Mainland China. This study aims to examine the relationship between work values, personal characters, and career orientations of Taiwanese expatriates in Mainland China. Furthermore, it exploits immigrant intention as the moderate variable to distinguish the difference of career orientations. We conduct questionnaires in this survey to get widespread and universal conclusions. Besides, the qualitative research method will be adopted too. We will interview 5 to 8 Shanghai immigrants from Taiwan to complete this study. After Taiwan accession to World Trade Organization (WTO), the pressure of international competition has become more and more intense. How can we keep the ¡§economic miracle¡¨? To develop Taiwanese excellent human resources is the key to keep Taiwan competitive advantage. Needless to say, we need to realize employee¡¦s work values, personal characters and their career orientations, which can assist the organizations to design all the related human resources programs to optimize the manpower. This study tries to find out the different kinds of models about expatriates. Therefore, organizations can expand their business in overseas markets depending on their own demand to allocate the right person in the right place.

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Since Taiwan and Vietnam established economic and commercial link in November 1992, the two countries¡¦ relationship has been getting closer and closer. Up to now, Taiwan is the second big investor in Vietnam. The similar customs and weather of the two countries and Vietnamese characteristics such as moderate, diligent, patient and studious became the considerable factors that urged Taiwan Government signed an Agreement with Vietnam in May 6, 1999 to import Vietnamese labors. Because the history of importing Vietnamese labors is not long, organizations may face some managerial problems with Vietnamese labors, so how to select and train Vietnamese labors in order to improve their job performance should be a research topic. This research uses sampling by self-determining from companies that import ten Vietnamese labors and upward. In addition, in order to understand if labors¡¦ performance is also affected by their value or not, this research selects four companies from the above group to probe Vietnamese, Taiwanese and Philipino labors¡¦ value. There are 88 questionnaires for companies¡¦ Human Resource departments, in which 32 retrieves are valid and 280 questionnaires for labors, in which 248 retrieves are valid. The research discovers companies that send officials to Vietnam to select labors can recruit better labors, especially labors¡¦ physical workload are obviously excellent. The longer Vietnamese labors stay in Taiwan, the better their performance is, especially technical skill, language ability, problem resolve ability and physical workload. When select Vietnamese labors, if companies pay more attention to language ability, adaptability and technical skills, their labors¡¦ performance will be better. In addition, if companies pay more attention to training, their labors¡¦ performance will be better. Especially if companies place much importance on training about organizations¡¦ rules, their labors¡¦ working attitude will be much better. This improves the importance of training for Vietnamese labors.

According to Michael Porter¡¦s Competitive Advantage, only through Value Chain Analysis, a company can realize it¡¦s cost behavior and the resources needed for differentiation. Thus the company can optimize its resources usage and increase it¡¦s business activities¡¦ performance. With the Internet environment, economic value for a company is nothing more than the gap between price and cost, and it is reliably measured only by sustained profitability. In e-retailing, e-retailers that want to reach competitive advantage and high economic value must consider how to create real margins, how to measure and manage the cost of e-retailing activities, and execute it in a efficient way to enhance e-retailer¡¦s competitive advantage. This research applies Activity-Based Costing approach to confer e-retailing activities. Value chain analysis is first employed to explore the primary activities of e-retailing. Then the improvement of cost and process are sought from activity analysis, resource cost driver and process cost driver. Finally, the critical e-retailing activities result from the internal value chain analysis. The research results indicated that the price of product and the characteristic of product have different influence on e-retailing activities. In addition, e-retailer want sustained profitability, the finite resource must provide for the customer and product that contribute to e-retailer¡¦s sustained profitability. Finally, the research also indicated that the link of marketing/sales activities and customer service activities are the most critical e-retailing activities. Keyword¡Gvalue chain, e-retailing activities, Activity Based Costing

This dissertation addresses the question of choosing the best information alternative in engineering decisions. The decision maker maximizes his expected utility under uncertainty where both the action he takes and the state of the environment determines the payoff earned. The decision maker has an opportunity to gather information about the decision environment a priori at a certain cost. There might be different information alternatives, and the decision maker has to determine which alternative offers "better" prospects for improving the decision. Any decision environment that is characterized by a finite number of outcomes and a discrete probability distribution over the set of outcomes is a lottery. We analyze the value of information on a single outcome and determine the attributes in each piece of information that maximizes its value. Information is valuable when the decision is changed after gathering information. We show that if the number of optimal actions taken under different outcomes scenarios is finite, the decision maker does not require the perfect information. Further, we analyze the relation between the value of information and its determinants, and show a monotonic relation exists for a restricted class of information bundles and utility functions. We use different approaches to evaluate information and analyze the cases where preference reversals occur between different approaches. We observe that a priori pricing of information does not necessarily induce the same ranking with the expected utility approach, however both approaches agree on whether a given piece of information is valuable or not. The second part of this dissertation evaluates information in both static and dynamic coinsurance problems. In static insurance decisions, we analyze the case where the decision maker gathers information about the severity of the risk events and perform ranking of information bundles in a specific class. In dynamic insurance problems, we make a case study to analyze different physical risks that the production facilities are exposed to. The information in dynamic insurance problems involves more detail with regard to the timing of the multiple risk events. We observe that information on events that pose relatively good scenarios for the decision maker have value, however, their value may diminish as their probability of occurance decreases. The decision maker purchases more information as the profitability of the product increases and less information as the initial wealth increases. Furthermore, the decrease cost of insurance does not necessarily make information more valuable as the value is directly related to the change in the decisions rather than the cost of taking a specific action.

Advertising has been playing an important role in Marketing for a long time. An effective advertising can help the business to promote their brand and convey the product information to the target consumer successfully. In addition, there are some advantages of advertising haven¡¦t been discovered yet. The purpose of this study is to combine ¡§Marketing¡¨ with ¡§Finance¡¨ to explore the influence of marketing strategies on finance by discussing the relationship between advertising, customer satisfaction and shareholder value. The empirical study finds two important elements influencing on the shareholder value. First, advertising can create the intangible assets such as goodwill and reputation and transform those intangible assets into the cash flow to the business, and then increase the shareholder value. Second, according to the past study asserting that there are positive relationship between the customer satisfaction and shareholder value, this study also gets the positive and significant result. This study applied the LISREL model to verify the relationship between advertising, customer satisfaction and shareholder value through the process of direct and indirect effect on shareholder value. We find that the indirect effect of advertising is significant because the advertising increases shareholder value indirectly by increasing the customer satisfaction. The findings of this study can help the business manager to realize the interactions between ¡§Marketing¡¨ and ¡§Finance¡¨ and to make strategic decision to maximum the shareholder value by noticing that the role of marketing is as important as the financial performance.

By means of collecting the outsourcing experiences of different companies for example, the main topic of the study is to discuss the relationship among outsourcing management (Commitment-Based, Productivity-Based, Complained-Based and Collaborative-Based ) and outsourcing performance and the confounding effect of outsourcing job value and uniqueness on the relationships among the above variables. We hope that the findings of this study can be of the references for the companies to implement the outsourcing. The questionnaire survey was adopted for the study. The samples were collected through the staff of different companies who manage the outsourcing projects for the companies. There were 220 questionnaires totally being released, 101 questionnaires were returned and 76 of them were valid samples. Through statistics analysis, the main results of the study are¡G 1. The Complained-Based and Productivity-Based are the most common ways for the companies to adopt in outsourcing management, and the Commitment-Based is the least way to be adopted to manage outsourcing, especially in the financial banking industry, we got such kind of findings. As for the outsourcing performance, almost all the companies we surveyed are satisfied with it and with no significant difference among different companies. And the different industries affect the value and uniqueness of outsourcing job, particularly, the value of outsourcing job of financial banking industry is higher than other industries. 2. The Collaborative-Based outsourcing management has positively correlations not only with outsourcing effectiveness but also with the overall outsourcing performance and affectes them in a positive way. At the same time, the collaborative-based management also affects outsourcing efficiency. And we also found that the Commitment-Based outsourcing management affects the outsourcing efficiency and the overall outsourcing performance in a negative way. 3. The value of outsourcing job has positive confounding effect on the relationship between the Collaborative-Based outsourcing management and the outsourcing efficiency. We found that as for the high value of outsourcing jobs, the companies that adopted more Collaborative-Based management resulted in more efficient outsourcing outcome. Key Words¡GOutsourcing, Outsourcing Management, Outsourcing Performance, Value, Uniqueness

Interbrand consulting group started a co-investigation with Business Week since 2001. They announced a top 100 brand list which consists of brands possess greatest brand values. Brand has been an attention-grabbing issue for a decade. In 2003, Bureau of Foreign Trade applied this brand evaluation methodology, and invited Interbrand as the evaluator for Taiwanese brands. The results indicate that there are significant gaps between Taiwanese brands and worldwide top tier brands. However, it is not an easy task to bridge the gap via learning ¡V no generalized rules exist for firms to follow. Thus this thesis serves the results of Interbrand¡¦s reports and tried to discover the relation between firm inputs, operation performance and brand values of the top 100 brands for providing a reference to Taiwanese firms willing to run a global brand. This study utilized methodologies such as correlation analysis, regression and case study and drew three conclusions: 1. Balanced focus on R&D, operating income and cost of goods sold is necessary, 2. Differences in brand value drivers are not identical among market segments, which should be addressed, and 3. Firms should view brands as a basic element or crucial strategic resource in their value creation system.

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