From 1995 the Internet attracted commercial investment, but financially measurable benefits and competitive advantage proved elusive. Usage for personal communication and business information only slowly translated into commercial transactions. This reflects a unique feature of Internet development. Unlike other media of the 19th and 20th centuries, widespread Internet use preceded commercial investment. The early military and research use led to an architecture that poorly supported the certainty and security requirements of commercial transactions. Subsequent attempts to align this architecture with commercial transactional requirements were expensive and mostly unsuccessful. This multi-disciplinary thesis describes these commercial factors from historical, usage, technical, regulatory and commercial perspectives. It provides a new and balanced understanding in a subject area dominated by poor communication between separate perspectives.

Freie Univ., Diss.--Berlin, 2000.

Thesis (M.B.A.)--University of Hong Kong, 1998. / Includes bibliographical references (leaf 149-150).

Thesis (doctoral), Universität, Erfurt, 2005. / Includes bibliographical references and bibliography (p. 155-168).

Da a conocer la gran oportunidad de negocio que se puede llegar a formar mediante el uso de las Tecnologías de la Información en un campo altamente abordado por los avances tecnológicos: la publicidad digital y física; y el marketing. Considera como principal público objetivo, aquellos clientes que desean impulsar sus servicios de manera novedosa y no invasiva, en su negocio, tanto de manera económica y moderna. Este sistema permite empadronar a todas las cabinas públicas de internet en una sola base de datos y otorgarles a los clientes la oportunidad de publicitar sus productos sin necesidad de entrar directamente a un portal en internet, realizar alguna búsqueda en un motor de búsquedas o entrar a una red social. Asimismo, se describe la manera de cómo a través de un sistema podemos tener control de lo que se proyecta en las pantallas de las cabinas públicas de internet en tres episodios: el protector de pantalla, el fondo de escritorio y la página de inicio. Considerando de esta manera, que en un mediano plazo se realice la expansión del servicio a los países vecinos de la región que se asemejen a las costumbres e idiosincrasia peruana. Finalmente, da a conocer la manera de cómo se implementó el modelo de negocio, posible competencia en el mercado y se relatará un caso de éxito obtenido hasta el momento.

by Lui Sai Lung, Yau Wai Yip. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 76-77). / Questionnaire in Chinese. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.vi / Chapter / Chapter I --- INTRODUCTION --- p.1 / Objective --- p.3 / Chapter II --- SIGNIFICANCE OF STUDY --- p.4 / Chapter III --- LITERATURE REVIEW --- p.6 / What does internet advertising brings us? --- p.7 / What makes the differences? --- p.8 / What's the trend? --- p.8 / is there something missed? --- p.9 / how do we measure? --- p.11 / Chapter IV --- METHODOLOGY --- p.14 / Objective --- p.14 / The Banner Arrangement --- p.15 / Hypothesis --- p.16 / Web Site Design --- p.19 / Online Questionnaire --- p.22 / Pilot test --- p.23 / Sampling and invitation --- p.24 / Limitations --- p.24 / Chapter V --- FINDINGS AND ANALYSIS --- p.26 / Demographics --- p.26 / Perception of internet advertising --- p.28 / Effectiveness of internet advertising --- p.30 / Banner for Make Up Brands --- p.30 / Banner for Existing Brands --- p.32 / Ads Location and size --- p.32 / Pop up windows --- p.33 / Site traffic --- p.34 / Distribution on Time spend --- p.35 / Time spent and awareness --- p.37 / Other factor on awareness --- p.38 / Internet Age --- p.38 / Weekly Internet Usage --- p.39 / Online shopping experience --- p.39 / Click through --- p.40 / Chapter VI --- DISCUSSION AND IMPLICATIONS --- p.42 / Consumer behavior process --- p.42 / "Information Search, creating awareness" --- p.43 / Perception --- p.44 / Preference --- p.45 / Charging method --- p.46 / Who read the ads ？ --- p.48 / Click through --- p.49 / Chapter VII --- CONCLUSION --- p.51 / APPENDIX A - WEB SITES DESIGN LAYOUT --- p.54 / APPENDIX B THE AD BANNERS --- p.55 / APPENDIX C PRINT OUT OF THE WEB SITES --- p.58 / APPENDIX D THE QUESTIONNAIRE --- p.62 / APPENDIX E OUTPUT SUMMARY OF ANOVA TEST ON AD AWARENESS OF MAKE UP BRAND --- p.64 / APPENDIX F OUTPUT SUMMARY OF ANOVA TEST ON AD AWARENESS OF EXISTING BRAND ON WEB SITE 2 --- p.65 / APPENDIX G T-TEST ON THE AD AWARENESS OF NEW BRAND ON POP UP WINDOWS VERSE BOTTOM OF THE WEB SITE 2 --- p.66 / APPENDIX H T-TEST ON THE AD AWARENESS OF Q16 OF WEB SITE 1 AND 2 - LOCATED ON TOP VERSE POP UP WINDOW --- p.67 / APPENDIX I DESCRIPTIVE STATISTICS OF TIME SPENT WEB SITES --- p.68 / APPENDIX J DISTRIBUTION CHART OF TIME SPENT ON WEB SITE --- p.69 / APPENDIX K AD AWARENESS VERSE TIME SPENT --- p.70 / APPENDIX L OUTPUT SUMMARY FOR THE REGRESSION OF AVERAGE AWARENESS VERSE TIME SPENT --- p.72 / APPENDIX M OUTPUT SUMMARY OF ANOVA TEST ON AWARENESS AMONG DIFFERENT INTERNET AGE --- p.73 / APPENDIX N T-TEST OF AVERAGE AD AWARENESS AMONG PEOPLE WHO ONLINE ABOVE AND BELOW 8 HRS PER WEEK --- p.74 / APPENDIX O T-TEST ON THE AVERAGE AWARENESS OF PEOPLE HAVE AND HAVE NOT TRIED ONLINE SHOPPING --- p.75 / BIBLIOGRAPHY --- p.76

Wang, Jingjing. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2013. / Includes bibliographical references (leaves 58-62). / Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Abstracts also in Chinese.

Orientador: Érico Bruno Viana Campos / Banca: Andréia Schmidt / Banca: Sandro Caramaschi / Resumo: O desenvolvimento de novas tecnologias, especialmente da internet, é uma característica marcante da sociedade pós-moderna. Além disso, o narcisismo também se mostra como uma característica social importante, refletindo os ideais individualistas incentivados pela mídia. Entretanto, percebe-se uma escassez de estudos nacionais que se propõem a relacionar o uso de internet e características narcísicas da personalidade. Com isso, o presente estudo teve como objetivo investigar o uso de internet e características narcísicas da personalidade em estudantes universitários, além de verificar a existência de uma possível correlação entre tais aspectos. Trata-se de uma pesquisa descritiva, de natureza quantitativa. A pesquisa foi conduzida em uma universidade pública do interior paulista. Participaram do estudo 106 estudantes universitários matriculados no primeiro ou segundo anos dos diversos cursos de graduação, com idade média de 20,41 anos. Foram utilizados os instrumentos: Questionário Sociodemográfico, Teste de Dependência de Internet (Internet Addiction Test, IAT) e o Inventário de Personalidade Narcisista (Narcissistic Personality Inventory, NPI-16). Os dados foram analisados de forma quantitativa e submetidos à análise estatística descritiva e inferencial. Como resultado, foi confirmado o grande uso de internet entre os jovens universitários, especialmente das redes sociais e aplicativos de troca de mensagens. Porém, foram encontradas pontuações médias consideradas baixas tanto... (Resumo completo, clicar acesso eletrônico abaixo) / Abstract: The development of new technologies, especially the internet, is a hallmark of postmodern society. In addition, narcissism also shows itself as an important social feature, reflecting the individualistic ideals encouraged by the media. However, there is a shortage of Brazilian studies that propose to relate the use of internet and narcissistic characteristics of the personality. Thus, the present study aimed to investigate the use of internet and narcissistic characteristics of personality in university students, in addition to verifying the existence of a possible correlation between such aspects. It is a descriptive research, with a quantitative nature. The research was conducted at a public university in the interior of São Paulo. A total of 106 university students enrolled in the first or second year of the various undergraduate courses, with a mean age of 20.41 years, participated in the study. The instruments were: Sociodemographic Questionnaire, Internet Addiction Test (IAT) and Narcissistic Personality Inventory (NPI-16). Data were analyzed quantitatively and submitted to descriptive and inferential statistical analysis. As a result, the great use of the internet among young university students, especially social networks and messaging applications, was confirmed. However, mean scores considered low in both IAT and NPI were found, which does not qualify students as either dependent or narcissistic. Moreover, after the Spearman's ρ test, it was concluded that there is ... (Complete abstract click electronic access below) / Mestre

Cheung, Yang. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2008. / Includes bibliographical references (leaves 85-89). / Abstracts in English and Chinese. / Abstract --- p.i / Acknowledgement --- p.iv / Chapter 1 --- Introduction --- p.1 / Chapter 2 --- Related Works --- p.4 / Chapter 2.1 --- Pricing Mechanisms --- p.4 / Chapter 2.1.1 --- Current Situation --- p.4 / Chapter 2.1.2 --- Proposed Pricing Mechanisms --- p.6 / Chapter 2.1.3 --- Congestion Pricing --- p.9 / Chapter 2.1.4 --- Bandwidth Allocation Mechanism --- p.10 / Chapter 2.2 --- Revenue Distribution Mechanisms --- p.12 / Chapter 2.2.1 --- Current Situation --- p.12 / Chapter 2.2.2 --- Novel Revenue Distribution Mechanisms --- p.13 / Chapter 3 --- Problems in Revenue Collecting Stage --- p.16 / Chapter 3.1 --- Introduction --- p.17 / Chapter 3.1.1 --- Desirable Characteristics of Internet Pricing Mechanism --- p.19 / Chapter 3.1.2 --- Existing Solution --- p.21 / Chapter 3.1.3 --- Applying Insurance into Internet Pricing --- p.22 / Chapter 3.2 --- The Internet Pricing Model --- p.25 / Chapter 3.2.1 --- System Model --- p.25 / Chapter 3.2.2 --- Decisions Time Scales --- p.27 / Chapter 3.2.3 --- Micro Time Scale Pricing --- p.28 / Chapter 3.2.4 --- Macro Time Scale Pricing --- p.29 / Chapter 3.3 --- Actuarially Fair Coinsurance Function --- p.30 / Chapter 3.3.1 --- The Actuarially Fair Coinsurance Function --- p.32 / Chapter 3.3.2 --- Properties of the Actuarially Fair Coinsurance Function --- p.34 / Chapter 3.3.3 --- How Much Insurance Should a User Buy? --- p.35 / Chapter 3.3.4 --- Numerical Examples --- p.37 / Chapter 3.4 --- Premium Coinsurance Function --- p.40 / Chapter 3.4.1 --- Problems of Allowing Pull Insurance --- p.41 / Chapter 3.4.2 --- The Premium Coinsurance Function --- p.43 / Chapter 3.4.3 --- Properties of the premium coinsurance function --- p.44 / Chapter 3.4.4 --- Numerical Example --- p.46 / Chapter 4 --- Problems in Revenue Distributing Stage --- p.48 / Chapter 4.1 --- Introduction --- p.50 / Chapter 4.2 --- System Models --- p.52 / Chapter 4.2.1 --- Topology Model --- p.52 / Chapter 4.2.2 --- Traffic Model --- p.54 / Chapter 4.3 --- Settlement Model and Definition of Fair Price --- p.55 / Chapter 4.3.1 --- Bilateral Settlement --- p.55 / Chapter 4.3.2 --- Shapley Settlement --- p.58 / Chapter 4.4 --- Fair Price Achieving the Shapley Value: The Symmetric Case --- p.61 / Chapter 4.5 --- Properties of the Fair Prices in the Symmetric Case --- p.65 / Chapter 4.5.1 --- Sensitivity to traffic pattern α --- p.65 / Chapter 4.5.2 --- Sensitivity to network topology parame- ters p and d --- p.67 / Chapter 4.6 --- Fair Price Achieving the Shapley Value: The Asym- metric Case --- p.70 / Chapter 4.7 --- Distributed and Local Approximation of the Fair Price --- p.71 / Chapter 5 --- Conclusions --- p.74 / Chapter A --- Mathematical Proofs --- p.77 / Chapter A.l --- Mathematical Proof for Chapter 3 --- p.77 / Chapter A.1.1 --- Proof of Theorem 3.3.2 --- p.77 / Chapter A.1.2 --- Proof of Proposition 3.3.5 --- p.77 / Chapter A.1.3 --- Proof of Proposition 3.3.6 --- p.78 / Chapter A.1.4 --- Proof of Proposition 3.3.7 --- p.78 / Chapter A.1.5 --- Proof of Proposition 3.4.1 --- p.79 / Chapter A.1.6 --- Proof of Proposition 3.4.3 --- p.79 / Chapter A.1.7 --- Proof of Proposition 3.4.5 --- p.80 / Chapter A.2 --- Mathematical Proof for Chapter 4 --- p.81 / Chapter A.2.1 --- Proof of Theorem 4.4.2 --- p.81 / Chapter A.2.2 --- Proof of Theorem (4.6.1) --- p.83 / Chapter A.2.3 --- Terms Description of Equation (4.1) --- p.84 / Bibliography --- p.85

Rao, Yichen. / Thesis M.Phil. Chinese University of Hong Kong 2015. / Includes bibliographical references (leaves 178-184). / Abstracts also in Chinese. / Title from PDF title page (viewed on 26, October, 2016).