<p>Research Question: What is it that determines if large companies in the same country and industry use their Country of Origin or not when they want to attract new customers abroad?</p><p>Purpose: Our purpose with this Minor Field Study is to find out if companies within the Brazilian textile industry are using their COO and identify which factors that determine why they use it or not. By analyzing these factors, if and why they are important or not, we can develop a model with the purpose to give companies an idea of how close they are from to being able to use their COO. </p><p>Method: We have worked with a qualitative research method where we interviewed two Brazilian companies, CI Hering and Karsten, which is working within the Brazilian textile industry.</p><p>Theoretical framework: Our theories are mainly concerning the subjects of branding, nation brands, COO and competitive identity. We have also studied the so called Nation Brands Index and its hexagon. We will use theories of nation branding and COO to illustrate their importance to a country’s international companies. </p><p>Empirical framework: This part will show the outcome of our interviews with Hering and Karsten but also present some data on the nation brand of Brazil and activities linked to it.</p><p>Conclusion: We have found that there are six factors that mainly determine if a company will use its COO when trying to attract new customers abroad, and how appropriate this will be. The six factors are: Strong identity/image, brand awareness, knowledge, consistent and strong nation brand, research and willingness. Our final conclusions are that international companies that want to manage their reputation can benefit from relating their identity to some of the aspects in the national identity of their country. Associating to your COO is a way of doing this that aligns your company´s image to the image of your home country.</p>

Research Question: What is it that determines if large companies in the same country and industry use their Country of Origin or not when they want to attract new customers abroad? Purpose: Our purpose with this Minor Field Study is to find out if companies within the Brazilian textile industry are using their COO and identify which factors that determine why they use it or not. By analyzing these factors, if and why they are important or not, we can develop a model with the purpose to give companies an idea of how close they are from to being able to use their COO. Method: We have worked with a qualitative research method where we interviewed two Brazilian companies, CI Hering and Karsten, which is working within the Brazilian textile industry. Theoretical framework: Our theories are mainly concerning the subjects of branding, nation brands, COO and competitive identity. We have also studied the so called Nation Brands Index and its hexagon. We will use theories of nation branding and COO to illustrate their importance to a country’s international companies. Empirical framework: This part will show the outcome of our interviews with Hering and Karsten but also present some data on the nation brand of Brazil and activities linked to it. Conclusion: We have found that there are six factors that mainly determine if a company will use its COO when trying to attract new customers abroad, and how appropriate this will be. The six factors are: Strong identity/image, brand awareness, knowledge, consistent and strong nation brand, research and willingness. Our final conclusions are that international companies that want to manage their reputation can benefit from relating their identity to some of the aspects in the national identity of their country. Associating to your COO is a way of doing this that aligns your company´s image to the image of your home country.

Thesis (Ph.D.)--Queen's University, 2008. / Includes bibliographical references (leaves [238]-248).

ABSTRACT The objective of this Grounded theory thesis was to apply the Harvard Project on Indian Economic Development’s Nation-Building model as a theoretical framework to examine Muskoday First Nation’s efforts to regain control over their lands and resources within the Treaty framework. Additionally, this model has generated discussion, but has not been tested to any great extent in the Canadian context. Muskoday First Nation was selected as case study because the community was one of the original signatories of the Framework Agreement on First Nations Land Management and had implemented its own Land Code. Additionally, Muskoday is the first community in Saskatchewan to successfully negotiate and implement a Treaty Land Entitlement Claim. The purpose of my thesis research was to determine what internal mechanisms contributed to Muskoday First Nation’s efforts to restore authority of their reserve lands and resources. The findings of the research indicated that Muskoday First Nation has a strong cultural drive for authority over the lands and resources and maintains collective ownership over lands as agreed upon in Treaty.

Zugl.: Bologna, Universit̀a, Diss., 2005. / Contains bibliographical references, notes and name index.

Thesis (M.S. in Defense Analysis and M.A. in Security Studies (Security Stabilization and Reconstruction))--Naval Postgraduate School, September 2007. / Title from title screen (viewed Feb. 5, 2008). Thesis Advisor(s): Guttieri, Karen ; Simons, Anna. "September 2007." Includes bibliographical references (p. 115-122). Also available in print.

This master’s thesis is a result of research conducted during six weeks in Bosnia and Herzegovina. The purpose of this study is to examine whether the contribution of the Dayton peace agreement to process of nation building in Bosnia has become counter productive as it contains elements of both nation-state and state-nation foundation. The study strives to understand the question of identity and how people in Bosnia view themselves and Others, and how they view the state of Bosnia and Herzegovina in combination with the Dayton peace agreement. Qualitative methods such as semi-structured and focused interviews as well as participatory and direct observations built the base for the data collection. The hermeneutic method is used as an approach to comprehend and to handle the findings. As my personal background contains pre-understandings of the chosen topic, I have chosen to use them throughout the research instead of ignoring them as the objective of this study is not to come to a final response of this topic, but instead to bring forward an alternative angle of the identified problem. The result of this study indicates that people in Bosnia and Herzegovina tend to identify in terms of ethno-national identity groups primarily where religion and territory have a decisive role in shaping identity, while a common Bosnian identity has fallen behind. It also reveals that the Dayton peace agreement damages the idea of a common Bosnian identity and questions the idea of Bosnia all together. This research suggests that a nation-state bottom-up process in Bosnia is little perceptible, due to the lack of a common Bosnian identity. The results from this study indicate that Bosnia does not fit the state-nation definition, nor the nation-state definition for several reasons while both state-nation and nation-state building are visible on regional levels. The Dayton peace agreement has initiated a very difficult political situation with extremely complex state structures and limited possibilities for change. The ethno-national division of three, and the constitutive tying of particular groups to specific territories, has hampered both the societal and political situation in Bosnia.

A travers l’étude des musées de la Smithsonian Institution dans les décennies qui suivent la Seconde Guerre mondiale, cette thèse propose des pistes méthodologiques pour penser le nationalisme aux Etats-Unis. La Smithsonian Institution regroupe des activités de recherche, financées par des fonds indépendants et par des subsides fédéraux, et les Musées Nationaux, essentiellement financés par l’Etat fédéral. Ces musées sont pour la plupart situés sur le National Mall à Washington, dans le centre monumental de la capitale fédérale. Ils sont un observatoire privilégié du nationalisme : en effet, ils se situent à l’articulation entre le pouvoir fédéral et l’activité des professionnels des musées, ce qui permet d’évaluer le degré d’implication de l’Etat dans les Musées Nationaux et la contribution de ce dernier à l’entretien du sentiment national en leur sein. Par ailleurs, la création de nouveaux musées et de nouvelles expositions pose la question de la temporalité dans laquelle s’inscrivent les pratiques nationalistes. Enfin, le rôle des musées, entre explication des phénomènes universels et représentation de la nation, reflète la tension entre l’universel et le particulier qui fonde le nationalisme, compris comme une manière nationale d’être au monde. / This dissertation focuses on the Smithsonian Museums in the decades following World War II and tests ways of conceptualizing nationalism in the United States. The Smithsonian Institution includes some research bureaus, which are funded with federal and independent funds, and the National Museums, mostly run with federal funds. Almost all National Museums are situated on the National Mall in Washington, D.C., at the monumental heart of the federal capital. They provide an observatory of nationalism, as they are a contact zone between the federal power and museum people, which brings to light the degree to which the government gets involved in the National Museums and the federal contribution to the maintenance of national feelings through museums. Besides, the creation of new museums and new exhibitions suggests that nationalist practices develop within a specific time frame. Finally, as museums oscillate between the exhibition of universal phenomena and that of national features, they magnify the tension between universalism and particularism that is the basis for nationalism, defined as a national way of belonging to the world.

The thesis focuses on relationships, structures and processes that fundamentally influence the implementation of the nation branding mechanisms to the scope of activities carried out by Czech republic´s institutional actors; on the mutual communication between the state and the European cultural environment; and on the role that the Czech republic´s institutional actors play in the communication with the external environment of the country. The thesis elucidates the extent of involvement of relevant actors in the process of nation branding of the Czech Republic and its position in the international relations on the European territory. It critically interrogates models and approaches towards the nation branding and brings detailed insights into the matter through the perspective of supranational, national and local actors (both formal and informal) that contribute to the creation of a country´s image. It provides an insight into the institutional framework of the nation branding in the Czech Republic and identification of the sources of double-track processes in the distribution of agenda and a level of involvement of public diplomacy actors and other institutions responsible for the presentation of a country. Based on the analysis of the formal and informal level of such relationships and interactions, it brings a plan of formal simplification of the implementation process of the nation branding strategy in the Czech Republic.

En Turquie, la question de l’identité est au cœur de bien des problèmes. Après la période de Mustafa Kemal qui a tenté d’imposer une définition de l’Etat, laïc et turc, celle-ci n’a pas résisté à la disparition du fondateur de l’Etat-nation.Les années qui ont suivi ont vu l’arrivée du multipartisme au pouvoir et l’apparition d’une autre définition de l’identité turque, supposée créer un consensus au sein de la Nation turque : la synthèse turco-islamique. Les heurts et les tensions ont montré les limites de la définition étatique de l’identité turque et les années dites de plomb ont été dominées par deux forces nationalistes, l’Etat-profond et l’ultranationalisme des Loups gris, mouvement d’extrême-droite. L’affaire de Susurluk a permis de voir émerger une nouvelle tendance, le nationalisme des Ulusalcilik d’inspiration laïque, mais aussi le néo-ottomanisme, avec l’arrivée au pouvoir de l’AKP et l’émergence d’une nouvelle identité, plus large : Türkyeli (ou de Turquie). Mais les conflits au Moyen-Orient et le glissement de l’AKP vers un régime islamiste, brouille une fois encore l’identité nationale. / In Turkey, the Identity question is the crux of the issue. After the period of Mustafa Kemal who gave a definition of the State, secular and Turkish this one didn’t resist to the death of the founder of the Nation State. The year which followed, saw the emergence of the multiparty system to the power and the birth, of an another definition of the Turkish Identity, creating a consensus within the Turkish Nation: The Turco-Islamic Synthesis. The clashes and the tensions showed the limits of the State definition of the Turkish Identity during the “Lead Years” (1960-1970), a period dominated by two nationalist strengths, the Deep-State and the ultranationalism of the Grey- Wolves, the extreme-right movement. The Susurluk Affair allowed to see the birth of a new tendency, the nationalism of Ulusalcilik of secular inspiration, but also a neo-ottomanism, with the coming of the AKP and the emergence of a new wider identity: Tiirkyeli, that means “to be from Turkey”. But the conflicts in the Middle East and the sliding of the AKP towards Islamism, blurs once more the national Identity.