Purpose – The purpose of this paper is to examine practices, realities and opportunities relevant to Moroccan tourism. In the process, the competitiveness of this vital economic sector is assessed. Based on this examination, relevant, benchmarking implications are identified and advanced to policy makers. Design/methodology/approach – The shiftshare technique is utilized to analyze tourist arrivals, from different regions of the world, to Morocco, Turkey, Tunisia and Egypt. The shiftshare analysis is utilized to understand the existing competitive position of Morocco in relation to her main competitors. Findings – The results of the shiftshare analysis revealed that Morocco has not performed as well as the rest of the competitors in the benchmark group. This was attributed, in part, to focusing on markets with less potential for growth. Research limitations/implications – The shiftshare technique utilized in this study is a diagnostic tool. Thus, more research is needed to uncover the dynamic relationships relevant to the competitive position of Moroccan tourism. Practical implications – The findings of this study have clear benchmarking implications to Moroccan policy makers, as they pursue a more comprehensive and systematic tourism strategy. Originality/value – The applied research presented in this article is consistent with the increasing significance of global tourism.

Competitive pressures in the global manufacturing environment are forcing manufacturing organizations to re-engineer in order to become more competitive in the marketplace. Toward that end, management of these organizations is paying closer attention to the changing nature of manufacturing performance, and the systems, processes and measures used in its evaluation. Examines the literature concerned with issues related to the different facets of manufacturing organizational performance. Reviews and classifies articles published in relevant journals between 1988 and 2000. Based on this extensive literature review, identifies and discusses several issues relevant to both practice and theory of manufacturing performance measurement. Concludes by presenting a conceptual framework outlining the evolution of manufacturing performance measures and measurement in an organizational context.

The lack of successful knowledge management (KM) practices significantly hinders competitive advantage in small businesses. This case study was designed to explore what effective KM strategies convenience foods franchise industry business owners or managers use to increase competitive advantage. The study population consisted of 7 fast food franchise owners or managers in or near the Research Triangle Park area of North Carolina. The cognitive model of KM was the conceptual framework that grounded the study. Face-to-face interviews were used for the data collection process. Data were organized into nodes and coded for thematic analysis. The 3 major themes that emerged from the data were training as a KM strategy for competitive advantage, people-focused KM strategy for competitive advantage, and a collaborative team environment for KM implementation. The implications for positive social change include assisting in extending the life and dominance of U.S. based franchised businesses through improved competitive advantage strategies. The sustainment of local franchise businesses could also benefit local communities in the form of job opportunities and economic stimuli.

Some retail managers encounter challenges with efficiency and responsiveness in their attempts to gain and maintain a competitive advantage in the retail industry. Many retail managers are receptive to changes in global markets, technology, and customer demands. The purpose of this qualitative single case study was to explore the strategies that some retail managers used to motivate their sales associates to maintain a competitive advantage in the retail industry. Maintaining a competitive advantage increases profitability and customer satisfaction. Sustainable Supply Chain Management was the primary conceptual framework for this study. The purposive sample consisted of 4 retail managers from a mid-sized retail distribution organization in southeastern Georgia. Face-to-face interviews were recorded, transcribed, verified, and analyzed. Analysis in this qualitative single case study was based on the sustainable supply chain management framework. Four emergent themes were identified relating to essential strategies, ethical factors, risk factors, and the value of sustainable strategy toward stakeholders, suppliers, and customers. Implications for positive social change include retail managers’ improved ability to motivate their sales associates to maintain a competitive advantage, which will allow organizations to sustain their progress in the community and thereby contribute to the success and wellbeing of employees, families, communities, and the economy. Motivated and qualified employees tend to remain with their organizations, which is good for employees and their families, as well as the business, the community, and the economy.

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This dissertation investigates the effect of education on the chances and age of marriage during the transition from adolescence into young adulthood among Kenyan women age 15-22. Women who receive more education are more likely to delay marriage. The literature suggests that occupation and age at sexual debut are also significantly associated with age of marriage. This study considers how these and other factors may possibly affect the life course of women in Kenya over a period of time and increases our understanding of marriage predictors. Data comes from the 2003 and 2008 Kenya Demographic and Health Surveys. Binary logistic and OLS regression models are used to analyze and compare the data. The results imply that while education has a statistically significant and strong positive effect on a woman's marital status as well as age of marriage, the effect of education on age of marriage has not changed since the introduction of Kenya's free primary education program.

Organizations that can successfully develop both radical and incremental innovations positively impact sustained competitive advantage, dramatically improving their chances of survival and success in both dynamic and stable environments (Han et al. 2001; Tushman and O'Reilly 1996). Experimentation and radical innovation are mandatory knowledge assets for competitive play in emerging markets, but efficiency and incremental innovation are essential for mature markets (He and Wong 2004; Tushman and O'Reilly 1996). The attainment of dual focus between radical and incremental innovation is challenging and calls for organizational architectures of sometimes conflicting processes, structure, and culture (cf, Tushman and O'Reilly 1996; Wind and Mahajan 1997). While prior research has investigated the structural and cultural determinants (Duncan 1976; Gibson and Birkenshaw 2004), there is a significant lack of research addressing the third major element of business processes. Without winning business processes in place that influence both exploration and exploitation, a successful portfolio mix of radical and incremental product innovations that maximize customer value and benefits will not be fully realized, and firm performance will suffer. Through core business processes, marketing's role and influence is significant in increasing customer value creation in the resulting product innovations. By mapping the "inside-out" and "outside-in" processes of a market-driven organization (Day 1994) into the Srivastava et al. (1999) core business process framework, this dissertation develops and tests a model of business process influence on dual focus in innovation strategies in the context of the high technology manufacturing environment. Each of these processes is critical in generating maximum customer value and is an explicit input into strategic choices and decisions (Srivastava et al. 1999). Specifically, it is argued and proposed that the Product Development Management (PDM) process, comprised of the processes of market experimentation, technology monitoring, and technology competence, predominantly influences exploration while the Supply Chain Management (SCM) process, comprised of the processes of channel bonding and quality process management, predominantly influences exploitation. The Customer Relationship Management (CRM) process, encompassing the processes of lead user collaboration, competitor benchmarking, and current customer knowledge process, acts as a moderator to add dual focus to these extremes by interacting with PDM processes to enhance exploitation and with SCM processes to enhance exploration. Furthermore, it is proposed that firms successfully achieving a dual focus have greater firm performance than firms entrenched in either extreme. Hypotheses were tested with data collected from a nationwide sample of high technology manufacturers. The results largely supported the main effect hypotheses of the PDM processes and SCM processes on exploration and exploitation. Additionally, the hypothesis of a positive interaction between exploration and exploitation on firm performance was also supported, however no visible support was garnered for the moderating impacts of CRM processes on PDM and SCM processes as hypothesized. Post hoc analyses were performed, bringing additional insight into dual focus based on the successful implementation of opposing businesses processes. Specifically, dual focus firms were shown to have multiple processes in place that impact both types of innovation strategies and that these firms implement these processes to a greater extent than those firms operating in the more extreme positions. Academic and managerial implications are discussed, as well as study limitations and exciting future research directions.

This paper is about the central role of product design on consumer evaluations. While the design literature has articulated two different types of design, i.e. form-based design and function-based design (Khalid 2004), most extant marketing literature has mostly focused on the impact of functional design on performance (see Chitturi, Raghunathan, and Mahajan (2007) for a notable exception). In this paper, I examine the individual and joint effects of the two design dimensions: form design and functional design on consumer evaluations of new products. In the first essay, employing theoretical underpinnings from processing fluency theory, I investigate four major research questions. First, all else equal, does form design matter? Second, how does form design interact with functional design? Third, does the interaction between form and functionality change in an innovation context? Specifically, given a certain level of functionality, what type of form is more advantageous for a radically new product (RNP) or an incrementally new product (INP)? Fourth, is there an individual difference in consumer evaluations to innovative products with various form designs? Results from the four experiments conducted demonstrate that (1) more typical form design leads to more positive attitudes toward the product than less typical form design, (2) a more typical design compensates for the average functionality of the product and hence a product with average functionality is evaluated as well as highly functional products in the more typical design condition. In a less typical design condition, a product with high functionality leads to much lower consumer attitudes towards the product, (3) whereas the form design for incremental innovations must be closer to the incumbent products for favorable evaluations, less typical form is evaluated as good as more typical form for radical innovations. (4) Form design of an innovative product matters more to the technologically more sophisticated consumers (experts) than technologically less sophisticated consumers (novices). In the second essay, I examine the issues involved in using form design to nullify first mover advantage. Pioneers or first movers can be defined as the first firm to sell in a new product category. Despite the proliferation of the pioneering advantage research, there are few empirical studies which examined how the product design enables the later entrants to nullify the first mover advantage. Employing theoretical underpinnings from categorization theory, I investigate the following research questions. First, what type of form is more likely to enhance consumer evaluations and nullify first mover advantage when the follower's product is featured with higher or lower functionality? Second, how does form design interact with functional design for the follower's product? Results from the experimental study conducted demonstrate that (1) if the follower's functionality is not superior to the pioneer's, follower had better focus on design differentiation which can compensate for the lower functionality of the follower (2) if the follower's functionality is superior to the pioneer's, follower had better follow the pioneer's design for the better product evaluation. The managerial implication is clear: Form design is a critical determinant of consumer evaluations. Form design helps create and appropriate value for firms.

Previous findings have discovered that self-related stimuli such as one’s own face relative to a familiar or an unknown face leads to enhanced neural processing. Preferential processing of the self-face has been observed at various event-related potential (ERP) components, both when stimuli were presented on a subliminal and supraliminal level. This study extends previous research on the relationship between self-preferential processing and awareness by examining whether the visual awareness negativity (VAN) component, a proposed early signature of visual awareness, is modulated by the self-face compared to a personally familiar face. By the use of backward masking paradigm, faces were presented on the left or the right side of the screen, after which participants performed localization and identification task, and rated their perceived awareness. We found more negative amplitude for supraliminal compared to subliminal faces, indexed by the VAN (180-280ms). Further, the self-face displayed more negative amplitude than the familiar-face, supporting findings of self-referential processing. However, no interaction between face identity and awareness was found. These findings suggest that preferential processing of the self-face does not depend on the level of awareness.

The connotation that intellectual capital (IC) replaces physical assets as the major source of competitive advantage (CA) is now generally accepted in both management and accounting literature. Thus, IC management has become a major concern for management regarding enhancing firm performance (FP). The main objective of this thesis is to examine the relationship between IC and FP and whether this relationship is direct or indirect through the firm’s CA, IC management tool use (through balanced scorecard (BSC) implementation) and the success in the use of the IC management tool. To achieve this objective, this thesis is divided into three research frameworks. The first framework examines the mediating effect of CA on the relationship between IC and FP. The second framework focuses on the mediating effect of BSC implementation on the relationship between IC and firms’ CA and performance. The third framework investigates the mediating effect of the success factors and BSC implementation success on the relationship between BSC implementation extent, CA and FP. This study used both quantitative and qualitative data. The quantitative data were collected using a questionnaire sent to 192 Omani firms with a response rate of 54%. Depending on the survey participants’ willingness and availability, 32 interviews were also conducted in order to support the results from the survey further. The results suggest that the relationship between IC and FP is indirect through the mediation impact of the extent and success of BSC implementation, the success factors and CA.