The purpose of this project is to develop a web-based application called Littlebee that allows customers to do online design of babies' wear. The online designing options include combining appliques with clothing styles and changing fabric colors; it utilizes images pre-stored in the database.

Today, dissatisfaction with body image appears to be widespread. Few theoretical explanations have existed on why clothing can compensate for body dissatisfaction and on what clothing benefits are sought in relation to body satisfaction. Very limited studies exist on the relationships between satisfaction with different body areas and clothing behavior. The purpose of this study was to determine, for female college students, 1) the effects of body satisfaction on clothing benefits sought, clothing attitude, and clothing behavior and 2) the effects of importance of meeting the ideal body image on clothing benefits sought, clothing attitude, and clothing behavior. The sample included 177 female college students, aged 18 to 25, at Virginia Tech. To measure the variables, an instrument was developed based on previous studies. Body-cathexis and importance of meeting the ideal body image were measured for five areas of body parts: head/upper body, lower body, height, weight, and torso. Clothing benefits sought had five dimensions: fashion image, figure flaws compensation, sex appeal, self-improvement, and individuality. The clothing attitude measure was modified from that of Shim et al. (1991). Clothing behavior consisted of clothing preferences for fit/color/style/emphasis, satisfaction with the fit and variety in ready-to-wear, fashion innovativeness, and shopping behavior. / Ph. D.

The purposes of this study were to determine if petite women have a positive or negative body cathexis, to see if petite women perceive themselves as having garment fit and style proportion problems, and to explore the relationships between these variables and selected demographic information. The sample was made up of 132 Spiegel catalog shoppers. The sample ranged in height from 4'9" to 5'6" with 670/0 being 5'2" and under. Results for the 5'2" and under were looked at separately. The total sample was satisfied with all the body cathexis variables except for thighs and stomach. The 5'2" and under petites were satisfied with all the variables except four, leg length, hips, stomach, and height. Most of the fit problems were associated with length. The majority of the sample 5'2" and under reported available clothing too long in the sleeves, skirts, pants, and crotch depth. Most of the style proportion problems reported in this research were associated with the length of garments and garment components. The miscellaneous items that created the most problems for this sample were pocket location and dart location. These problems were more predominate for the 5'2" and under sample. Over 50% of 5'2" and under sample reported problems with lengths and pocket location. And at least 25% of them reported problems in 22 other areas. There did not appear to be any relationship between the perceived garment fit variables and style proportion problems and the body cathexis variables, nor between the demographics and the perceived garment fit and the style proportion problems The majority of the sample shopped at mail order stores (catalogs) and department stores. The department most often shopped was the petite department. The majority of the women had their ready-to-wear clothing altered to achieve a better fit and solve their style proportion problems. The majority (74%) was not satisfied with the current petite clothing available. The most conclusive data in this study pertained to the implication of problems with dart location and pocket placement. The garment proportion in relation to darts and pocket placement were inappropriate for some of these petite subjects. / Master of Science

The purpose of the present study is to determine what per cent of dresses manufactured by Dallas dress manufacturers is produced to meet the needs of tall women.

CAM applications for the Hong Kong garment industry ; by Yung Kai-tai. / Bibliography: leaf 55 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1986

fashion industry in Hong Kong : a case study : Sparkle / by Choi Hung Wai, Ricky. / Bibliography : leaves [43] - 44 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1984

by Wong Yiu. / Bibliography: leaf 100 / Thesis (M.Ph.)--Chinese University of Hong Kong, 1986

This study investigates the supply, distribution and use of haberdashery wares in England in the late sixteenth, seventeenth and eighteenth centuries, with especial reference to the paired counties of Cumbria and Lancashire, Warwickshire and Leicestershire, Hampshire and West Sussex. A brief comparison is also made with London. Through examination of documentary evidence and extant examples, it aims to set the provision and use of haberdashery for dress into the context of the Early Modern period, and challenges widely held assumptions concerning the availability of wares through the country. The purpose of the argument is firstly to demonstrate that haberdashery, being both a necessity and a luxury, was an important, and historically traceable, part of traded goods in the early modern period, and secondly, with particular reference to the response of retailers to changing needs and demands, to show that the widescale availability of haberdashery for use in dress made it significant in the expression of personal identity and appearance for individuals of all social strata, while its manufacture and distribution provided employment for considerable numbers of people.

The purpose of this chapter was to present the study findings, data analysis, and hypothesis testing results. Three hypotheses were established for the study. The first hypothesis was concerned with the differences in clothing buying practices between employed black and white women. The findings related to this hypothesis revealed that there were significant black-white differences for 20 of the 45 clothing buying practice variables which provided sufficient support for accepting Hypothesis 1. Three constructs (clothing buying dimensions, clothing buying style groups and life style dimensions) were developed to facilitate the testing of Hypotheses 2 and 3. Eleven clothing buying dimensions were identified from factor analysis of 39 clothing buying practices. These eleven clothing buying dimensions were used in NORMIX Cluster Analysis as a basis for clustering the respondents into four unique clothing buying style groups. These four clothing buying style groups were "Fashion Enthusiasts," "Clothing Mainstreamers," "Quality Conservatives,” and "Economic Utilitarians." "Fashion Enthusiasts'' appeared to be more interested in the style and fashion aspects of clothing. "Clothing Mainstreamers" displayed few extremes (very high or very low) in their response patterns. They were described as the average clothing concerned group of employed women. "Quality Conservatives" were more conservative in fashion interest and were not interested in lower price clothing. “Economic Utilitarians," on the other hand, were very interested in low prices, maintenance and utilitarian aspects of clothing. Factor analysis of 145 AIO statements identified 25 life style dimensions. These 25 dimensions, along with race and 5 other demographic variables were used as predictor variables in discriminant analysis among the four clothing buying styles. Hypotheses 2 and 3 were accepted since there was a significant relationship between: 1) race and clothing buying styles and 2) life style dimensions and clothing buying styles. With regard to race, the findings indicated that the "Fashion Enthusiasts" group contained significantly more black than white women. The "Quality Conservatives" group contained significantly more white than black women. However, the "Clothing Mainstreamers" and "Economic Utilitarians" groups had essentially equal black-white representation. As for life style dimensions, some major relationships were: "Fashion Enthusiasts" were not interested in household concerns such as shopping for household items; the "Quality Conservatives" considered themselves "Swingers"; "Clothing Mainstreamers" were very active in the community; and "Economic Utilitarians” tended to save more money than the other group members. / Ph. D.

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